tv-first-conference
TV First?blur=25

At the e4m TV First Conference, the panellists agreed on how TV continues to be the dominant medium when it comes to offering the highest reach

exchange4media Staff Apr 28, 2021 9:07 AM

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TV share in the last decade stayed steady, only declining marginally due to digital emergence noted Balsara, Chairman, Madison World, at the e4m TV First Conference 2020

exchange4media Staff Apr 28, 2021 8:58 AM

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Speaking at the e4m TV First Conference, BARC CEO Lulla noted that the audience may spend time on TV and digital, so both forces will co-exist as they have their own inherent strengths

exchange4media Staff Apr 28, 2021 8:57 AM

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The panellists, Amit Gheji, Komal Mehra, Atit Mehta, and Shreya Sachdev, shared their views on 'Sports as a genre being the most effective platform for marketers today,' at the e4m TV First Conference

exchange4media Staff Apr 28, 2021 8:55 AM

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At the e4m TV First Conference, Bharat Puri and Piyush Pandey, in a fireside session, share their views on the nuances of brand communication on television

exchange4media Staff Apr 28, 2021 8:48 AM

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The all-day event will be followed by the seventh edition of e4m Prime Time Awards to recognise the gold standard in TV advertising

exchange4media Staff Apr 21, 2021 8:52 AM

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At e4m Prime Time Awards Conclave and ‘TV First Event, Atit Mehta, Head of Marketing- Byjus and Sai Narayan, Chief Marketing Officer- Paisabazaar deliberated on how brands benefit from live sports

exchange4media Staff Feb 7, 2020 5:55 PM

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On the panel were industry heads Kartik Subramanian, Nipun Kaushal, Poulomi Roy, and Sandeep Shukla

exchange4media Staff Feb 1, 2020 9:58 AM

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Lulla shares insights on how TV has access to the mind, hearts and purse strings of India

exchange4media Staff Feb 1, 2020 8:52 AM

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The 5th edition of Prime Time Awards and the TV First Conference was held on January 31. 2019 at the ITC Maratha, Mumbai

exchange4media Staff Feb 1, 2019 2:30 PM

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At the TV First Conference Shashi Sinha, CEO, IPG Mediabrands, India delivered the valedictory address on the topic ‘TV cum Digital: How advertisers can use it best’

exchange4media Staff Feb 1, 2019 2:11 PM

Anuj Poddar?blur=25

At exchange4media's TV First Conference, Anuj Poddar, Executive Director, Bajaj Electricals and Nawal Ahuja, Co-Founder and Director, exchange4media Group spoke about why 'Television is Timeless'

exchange4media Staff Feb 1, 2019 9:06 AM

Abhishek Desai?blur=25

At exchange4media's TV First Conference, Desai, Director-Marketing Operations Indian Sub-continent, P&G says we should gear up for a world where consumer platforms are not segregated but integrated

exchange4media Staff Feb 1, 2019 8:46 AM

Kedar Apte?blur=25

Apte, the VP- Marketing at Castrol India speaks on ‘ABC of TV advertising in the ever evolving digital world’ at exchange4media TV First Conference

exchange4media Staff Feb 1, 2019 8:30 AM