The TVC tells a unique story from the perspective of a sofa, illustrating how television not only brings joy and smiles to the family but also offers a sense of fulfillment in itself

e4m Staff Nov 27, 2024 5:51 PM

The #NoJunkChocolateyCrunch campaign revolves around the perpetual struggle between kids and mothers over snacking choices

e4m Staff Mar 10, 2024 10:00 AM

The campaign has been created by Thought Blurb Communications

exchange4media Staff Sep 12, 2023 4:41 PM

The brand has roped in Leander Paes & Geeta Phogat as brand ambassadors to raise awareness about esports and the discipline, and the ethos of an ace esports athlete

exchange4media Staff Mar 16, 2021 2:07 PM

Arjun Mohan, CEO – India, upGrad, shared that the TV campaign also led to a positive 'dramatic shift' in viewers’ perception of the brand, in addition to delivering on the business goals

Ashee Sharma Mar 11, 2021 8:37 AM

Aside from media planning and booking, DCMN will track and optimize the campaign’s performance using their proprietary TV attribution tool DC Analytics

exchange4media Staff Oct 19, 2020 12:53 PM