MPL Campaign?blur=25

The brand has roped in Leander Paes & Geeta Phogat as brand ambassadors to raise awareness about esports and the discipline, and the ethos of an ace esports athlete

exchange4media Staff Mar 16, 2021 2:07 PM

Arjun Mohan, CEO – India, upGrad?blur=25

Arjun Mohan, CEO – India, upGrad, shared that the TV campaign also led to a positive 'dramatic shift' in viewers’ perception of the brand, in addition to delivering on the business goals

Ashee Sharma Mar 11, 2021 8:37 AM


Aside from media planning and booking, DCMN will track and optimize the campaign’s performance using their proprietary TV attribution tool DC Analytics

exchange4media Staff Oct 19, 2020 12:53 PM

Safari Bags?blur=25

The brand, in its TVC, aims to kindle the urge to travel, through the Safari backpack itself

exchange4media Staff May 25, 2019 8:39 AM


Conceptualised by Contract, the TV campaign captures the values and essence of the brand – ‘Achchaai Jo Chehre Par Nazar Aaye’

exchange4media Staff Oct 13, 2018 10:19 AM


The campaign was conceptualized out of the insight that business travel is a roller-coaster ride of highs and lows, a bit like life in a boxing ring. constant travel, back to back meetings, presentations and negotiations take a mental and physical toll on business travellers, but the payoffs are equally exciting

exchange4media Staff Jun 7, 2018 1:35 PM

Dish TV TVC?blur=25

This latest campaign has been conceptualized by Enormous Brands and is running on air across news, movie, music and regional channels.

exchange4media Staff May 29, 2018 1:07 PM

Star Plus launches new brand campaign 'Nayi Soch'?blur=25

Star Plus’ new campaign ‘Nayi Soch’, featuring Indian cricket icons, is a part of a brand initiative along with BCCI that centres on women

exchange4media Staff Oct 17, 2016 9:04 AM

One clear trend is segregation of campaigns for digital from TV: Pradeep Dwivedi?blur=25

We will see a lot more of purely 'made for digital' campaigns vis-a-vis 'made for TV and adapted for digital', calling for a different audio-visual creative thinking and a new set of media planning and trade skills, says Pradeep Dwivedi, Chief Corporate Sales Officer, Dainik Bhaskar Group

Collin Furtado Jan 12, 2015 9:04 AM

The challenge of TV advertising is only going to get tougher: Rana Barua?blur=25

Barua, CEO, Contract Advertising talks about the challenges of creating an effective TV ad with the rise of long format digital ads

Collin Furtado Dec 9, 2014 8:11 AM

Creativeland Asia creates a packaging success story for Parle’s Hippo?blur=25

It is not everyday that one comes across packaging contributing to a large extent to a brand’s success story. Parle Agro’s snack brand Hippo is one such case study. The innovative packaging done by Creativeland Asia has helped Hippo stand out amid the clutter, and that too without any high-intensity outdoor or TV campaigns.

Pallavi Goorha Kashyup Jan 18, 2010 7:00 AM

No running around in circles for this Mint-O-Gol?blur=25

ITC has entered the ‘chewy mint’ category with Mint-O-Gol and has roped in DraftFCB+Ulka for its creative duties. The agency has sought to create a strong communication around the new brand with the launch of a new TVC, giving the mint a touch of hypocrisy-busting flavour.

exchange4media Mumbai Bureau Jan 16, 2010 7:52 AM