Marketers and brand leaders are unanimous that TV measurement needs to go beyond traditional reach, frequency metrics by combining cross-media audience measurement with richer content intelligence

Shantanu David Jul 3, 2026 8:57 AM

The move effectively renders BARC's ratings operations inactive until the ministry completes the renewal process under the new regulatory framework

Imran Fazal Jul 1, 2026 9:42 PM

The latest communication comes after industry executives expected news ratings to return this week following the expiry of the four-week suspension period that ended on June 28

Imran Fazal Jul 1, 2026 8:28 PM

CTV is a strong attention driver, but marketers question its ability to deliver measurable business outcomes as gaps in attribution and execution persist, leaving it between promise and proof

e4m Staff Jun 15, 2026 11:27 AM

The TRP scam, which came to light in 2020, troubled the TV audience measurement body in 2021 as well

exchange4media Staff Jan 3, 2022 9:11 AM

He has previously held senior positions at The Walt Disney Company, Turner, PricewaterhouseCoopers

exchange4media Staff Oct 14, 2021 7:15 PM

During a video conference on the launch of the sixth edition of the BARC- Nielsen report, the BARC India CEO said some of TRAI’s recommendations do not fit into a rating system’s area of functioning

exchange4media Staff May 1, 2020 8:18 AM