Brands are expanding retail footprints in Tier markets, strengthening digital presence with more localised marketing using regional content and influencers to drive relatability and trust

Sunidhi Vijay Mar 26, 2026 8:47 AM

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, explores how rising incomes, digital penetration and fluid loyalty turn small towns into the contested growth markets

Shantomoy Ray Jan 23, 2026 1:59 PM

As per industry experts, while Mumbai and Pune continue to dominate OOH activity, tier cities are witnessing more structured festive campaigns compared to last year

Sunidhi Vijay Aug 27, 2025 8:26 AM

Hyperlocal engagement, cost-effectiveness and more disposable income are drawing advertisers to opt for outdoor advertising in rural India, say industry heads

Tanzila Shaikh Mar 3, 2023 9:02 AM

Radio industry heads say 2023 will see the sector going in for further diversification, expansion of digital radio and building of more indigenous properties  

Tanzila Shaikh Dec 22, 2022 9:06 AM

Flipkart and Amazon have recorded a significant jump in engagement from rural areas since the beginning of the festive sale season

Nilanjana Basu Oct 11, 2022 9:09 AM