tide

The launch of Vice India will cover all areas- from a digital studio, to a production hub: Hosi Simon, CEO, Vice Media, Asia Pacific

exchange4media Staff 07-March-2018

Avinash Pandey has taken on the role of COO ANN, he was earlier COO ABP News

Priyanka Mehra 07-November-2016

The channel will air 'Expendables 2', 'After Earth', 'Dark Tide' & 'The Girl with The Dragon Tattoo' from noon onwards as part of its Premiere Pixathon initiative

exchange4media Staff 13-February-2014

Today smart tactics over extended weekends trump long-term thinking, but brands that build emotive differentiation alone become iconic. Brands build business not buzzness! - say experts

Priyanka Mehra 26-August-2013

The development took place yesterday. Much talked about 'Pepsodent Germicheck is 130% better than Colgate' ad to continue to air

Priyanka Mehra 22-August-2013

The ‘Bad Boy’ of cooking works his culinary magic by giving a totally different spin to some of the most popular American classics

exchange4media Staff 07-August-2012

Safedi ki chamkar where Rin and Tide are slugging it out isn't the only battle zone these days. There is another joust in the media firmament where an ongoing glove fest has everyone riveted. And this has nothing to do with iski shirt meri shirt se zyada safed kyun hai? This one is about an entrenched player and a newbie, says Sandeep Bamzai.

Sandeep Bamzai 10-March-2010

The Kolkata High Court has passed an ad interim order in the Rin versus Tide ad war case. The Court order restrains HUL from advertising its recent Rin ad. The Court has supported P&G’s belief that the ad is disparaging and has instructed HUL to take the advertisement off immediately. The court has also barred HUL from showing any such ads in the future.

exchange4media Mumbai Bureau 06-March-2010

It is one of those rare advertising moments when brands wage public war taking the advertising route. The long Holi weekend saw Hindustan Unilever’s Rin take on Procter & Gamble’s detergent brand Tide in a direct comparison, and stating in the ad that Rin is better than Tide. Three days of uninterrupted media bombarding of the ad has raised many conversations and the big question – does this work?

Noor Fathima Warsia 03-March-2010

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