tide
Sudhakar Rao, Director, Branding, ICFAI Group, shared key insights on ‘Millennials: Future of Brands Evolution’
exchange4media Staff Nov 29, 2019 11:25 AM
The campaign went viral within a week of its launch, garnering 90-million views and over 6,000 posts. It created awareness through in-app notifications, splash screens and interactive quizzes
exchange4media Staff Oct 30, 2019 2:27 PM
As WhatsApp does not yet support brands to advertise, marketers are creating engaging content in the form of GIFs and stickers to reach target audience
Tasmayee Laha Roy Jul 29, 2019 8:23 AM
The launch of Vice India will cover all areas- from a digital studio, to a production hub: Hosi Simon, CEO, Vice Media, Asia Pacific
exchange4media Staff Mar 7, 2018 8:52 AM
Avinash Pandey has taken on the role of COO ANN, he was earlier COO ABP News
Priyanka Mehra Nov 7, 2016 10:16 AM
The channel will air 'Expendables 2', 'After Earth', 'Dark Tide' & 'The Girl with The Dragon Tattoo' from noon onwards as part of its Premiere Pixathon initiative
exchange4media Staff Feb 13, 2014 7:53 AM
Today smart tactics over extended weekends trump long-term thinking, but brands that build emotive differentiation alone become iconic. Brands build business not buzzness! - say experts
Priyanka Mehra Aug 26, 2013 8:57 AM
The development took place yesterday. Much talked about 'Pepsodent Germicheck is 130% better than Colgate' ad to continue to air
Priyanka Mehra Aug 22, 2013 8:12 AM
The ‘Bad Boy’ of cooking works his culinary magic by giving a totally different spin to some of the most popular American classics
exchange4media Staff Aug 7, 2012 6:49 PM
Safedi ki chamkar where Rin and Tide are slugging it out isn't the only battle zone these days. There is another joust in the media firmament where an ongoing glove fest has everyone riveted. And this has nothing to do with iski shirt meri shirt se zyada safed kyun hai? This one is about an entrenched player and a newbie, says Sandeep Bamzai.
Sandeep Bamzai Mar 10, 2010 7:48 AM
The Kolkata High Court has passed an ad interim order in the Rin versus Tide ad war case. The Court order restrains HUL from advertising its recent Rin ad. The Court has supported P&G’s belief that the ad is disparaging and has instructed HUL to take the advertisement off immediately. The court has also barred HUL from showing any such ads in the future.
exchange4media Mumbai Bureau Mar 6, 2010 6:21 AM
It is one of those rare advertising moments when brands wage public war taking the advertising route. The long Holi weekend saw Hindustan Unilever’s Rin take on Procter & Gamble’s detergent brand Tide in a direct comparison, and stating in the ad that Rin is better than Tide. Three days of uninterrupted media bombarding of the ad has raised many conversations and the big question – does this work?
Noor Fathima Warsia Mar 3, 2010 7:37 AM
