the-big-picture

From SRK’s push for local shops to Ranveer’s invite: How AI became the real star in 2021

AI?blur=25

The year saw AI stepping into the traditional world of creativity with campaigns like Cadbury’s ‘Not a Cadbury ad’ and Colors’ promotions for ‘The Big Picture’

Mansi Sharma Dec 8, 2021 8:41 AM

'Bigg Boss, The Big Picture will help us get a larger wallet share from festive ad spends'

Nina Jaipuria?blur=25

Nina Elavia Jaipuria, Head of Hindi Mass Entertainment and Kids TV Network, Viacom18, shared the channel's content strategy to grow its market share

Javed Farooqui Oct 8, 2021 8:12 AM

Colors set for big-bang launch of Ranveer Singh's debut show 'The Big Picture' on 16 Oct

ranveer singh?blur=25

The stakeholders of the show share exclusive insight into the its format, marketing strategies and more

Javed Farooqui Oct 7, 2021 8:37 AM

Colors brings 'The Big Picture' to India, Ranveer Singh to make TV debut as host

ranveer singh?blur=25

BYJU'S has been onboarded as presenting sponsor

exchange4media Staff Jul 3, 2021 9:51 AM