Anupama Chopra?blur=25

Anupama, VP at TATA Teleservices, talks about her professional journey, key learnings across domains, initiatives by TATA Teleservices and more

Nafisa Shaheen Jun 25, 2020 8:36 AM

S-Group Insights: Telecom sector sees 10% drop in ad volumes in Q3'2015?blur=25

Airtel, Vodafone, Idea, Aircel, Tata Teleservices together hold 94% TV ad share. Tata Teleservices & Vodafone reduced the advertising volume by 49% & 37%, respectively

exchange4media Staff Nov 10, 2015 8:24 AM

Trendspotting: Video advertising becoming a high-growth medium to promote brand story?blur=25

On back of rising internet penetration, brand marketers are increasingly looking at benefits of a fine-tuned video platform strategy through cross-device formats to reach consumers

Ankur Singh Apr 14, 2015 8:45 AM

The OOH sector needs self-regulation: Pushkar Jain?blur=25

Outdoor industry owes a lot of its drawbacks to the exorbitant costs it brings along, as well as the inability of marketers to evaluate the campaign deliveries in a structured manner, says Pushkar Jain, Head (Brand Marketing), Tata Teleservices

Abhinn Shreshtha Mar 16, 2015 9:01 AM

Lloyd Mathais joins Hewlett-Packard India as CMO?blur=25

Mathias will be heading marketing for HP's Personal Computer and Printers businesses. With this, he returns to the corporate world, after founding his entrepreneurial venture, Green Bean Ventures, in 2012

exchange4media Staff May 13, 2014 8:21 AM

We are spending around 8% on digital currently: Bishwajeet Samal?blur=25

Contrary to industry perception, Bishwajeet Samal, Head of Marketing Communications, Volkswagen Group Sales, believes that digital does bring the desired ROI if utilised properly

Sonam Gulati Mar 26, 2014 7:46 AM

Tata Docomo’s new ads take a dig at other telecom operators?blur=25

The strategy was to bring out just how arbitrarily and unfairly other telecom providers treat customers, shared KS Chakravarthy, NCD, Draft FCB Ulka

Shree Lahiri Apr 12, 2012 2:03 PM

‘Don’t divorce ATL campaigns while going digital’?blur=25

Marketers stress on using digital marketing initiatives along with traditional and other online marketing practices to gain maximum traction with consumers

Pallavi Srivastava Feb 27, 2012 8:15 AM

Tata Docomo unveils ‘Grab a Song’ service?blur=25

As part of this service, customers will have access to a music library of over 400,000 songs in 20 languages. These can also be set as ‘Call Me’ tunes

exchange4media Staff Feb 20, 2012 9:35 AM

Getting the mobile advtg equation right – Part 1?blur=25

After the digital revolution, is mobile advertising set to be the biggest turnaround of the decade? An indepth analysis by exchange4media

Rahul Dubey Feb 13, 2012 7:36 AM

IMPACT Annv Spl: Abdul Khan on the impact of telecom?blur=25

Abdul Khan, Head, GSM Marketing & Advisor to MD, Tata Teleservices, writes about the seven ways that telecom has changed life and work spaces.

Abdul Khan Dec 6, 2011 8:26 AM

Tata DoCoMo – radio active with gusto?blur=25

Tata DoCoMo has deployed a series of radio ads in sync with the rest of the campaigns. What exactly are their expectations and the outcomes?

Shubhangi Mehta Feb 11, 2011 7:20 AM

Commerce will follow once we create a viable ecosystem: Santosh Desai?blur=25

Digital marketing continues to grow through a turbulent emergent period. Part of the problem though, according to Abdul Khan, Senior VP, Tata Teleservices, was that it was not positioned properly initially and suffered as a result of the low costs of advertising initially offered, a problem which the industry was still striving to resolve.

exchange4media Staff Dec 20, 2010 7:33 AM

IRS Q2 2010: Four of Top 10 dailies see decline in AIR; no change in order seen among top 5 dailies; Dainik Jagran, Dainik Bhaskar lead again?blur=25

The Indian Readership Survey (IRS) Q2 2010 results have shown no major changes in the top dailies in the country. Dainik Jagran and Dainik Bhaskar continue to lead the pack. There is no change seen in the order of the top five publications even as there are changes in the readership figures. Four of the Top 10 dailies have seen decline in readership in this quarter.

Cassandra Serpes Aug 24, 2010 8:47 AM

Tata Teleservices to venture into retail chain business; calls for creative pitch?blur=25

Close on the heels of re-evaluating the creative mandate for its mainline products, Tata Teleservices, in association with Wolff Olins, has now called for a creative pitch for the soon-to-be launched retail chain across India. According to industry sources, the company is looking for 360 degree marketing solutions, including online and offline aspects, for the brand’s telecom retail business.

Preeti Hoon Aug 17, 2010 8:38 AM

Tata Teleservices re-evaluates creative biz between roster agencies?blur=25

Tata Teleservices is re-evaluating its creative mandate. It is learnt that while the process includes only the roster agencies Contract Advertising and DraftFCB Ulka, McCann Erickson too was invited to make a presentation. The evaluation is only for Tata CDMA, Tata Photon and Walky businesses. There would be no change in the media mandate, which is handled by Lodestar UM.

Tasneem Limbdiwala Aug 9, 2010 7:33 AM