Airtel, Vodafone, Idea, Aircel, Tata Teleservices together hold 94% TV ad share. Tata Teleservices & Vodafone reduced the advertising volume by 49% & 37%, respectively

exchange4media Staff 10-November-2015

On back of rising internet penetration, brand marketers are increasingly looking at benefits of a fine-tuned video platform strategy through cross-device formats to reach consumers

Ankur Singh 14-April-2015

Outdoor industry owes a lot of its drawbacks to the exorbitant costs it brings along, as well as the inability of marketers to evaluate the campaign deliveries in a structured manner, says Pushkar Jain, Head (Brand Marketing), Tata Teleservices

Abhinn Shreshtha 16-March-2015

Mathias will be heading marketing for HP's Personal Computer and Printers businesses. With this, he returns to the corporate world, after founding his entrepreneurial venture, Green Bean Ventures, in 2012

exchange4media Staff 13-May-2014

Contrary to industry perception, Bishwajeet Samal, Head of Marketing Communications, Volkswagen Group Sales, believes that digital does bring the desired ROI if utilised properly

Sonam Gulati 26-March-2014

The strategy was to bring out just how arbitrarily and unfairly other telecom providers treat customers, shared KS Chakravarthy, NCD, Draft FCB Ulka

Shree Lahiri 12-April-2012

Marketers stress on using digital marketing initiatives along with traditional and other online marketing practices to gain maximum traction with consumers

Pallavi Srivastava 27-February-2012

As part of this service, customers will have access to a music library of over 400,000 songs in 20 languages. These can also be set as ‘Call Me’ tunes

exchange4media Staff 20-February-2012

After the digital revolution, is mobile advertising set to be the biggest turnaround of the decade? An indepth analysis by exchange4media

Rahul Dubey 13-February-2012

Abdul Khan, Head, GSM Marketing & Advisor to MD, Tata Teleservices, writes about the seven ways that telecom has changed life and work spaces.

Abdul Khan 06-December-2011

Tata DoCoMo has deployed a series of radio ads in sync with the rest of the campaigns. What exactly are their expectations and the outcomes?

Shubhangi Mehta 11-February-2011

Digital marketing continues to grow through a turbulent emergent period. Part of the problem though, according to Abdul Khan, Senior VP, Tata Teleservices, was that it was not positioned properly initially and suffered as a result of the low costs of advertising initially offered, a problem which the industry was still striving to resolve.

exchange4media Staff 20-December-2010

The Indian Readership Survey (IRS) Q2 2010 results have shown no major changes in the top dailies in the country. Dainik Jagran and Dainik Bhaskar continue to lead the pack. There is no change seen in the order of the top five publications even as there are changes in the readership figures. Four of the Top 10 dailies have seen decline in readership in this quarter.

Cassandra Serpes 24-August-2010

Close on the heels of re-evaluating the creative mandate for its mainline products, Tata Teleservices, in association with Wolff Olins, has now called for a creative pitch for the soon-to-be launched retail chain across India. According to industry sources, the company is looking for 360 degree marketing solutions, including online and offline aspects, for the brand’s telecom retail business.

Preeti Hoon 17-August-2010

Tata Teleservices is re-evaluating its creative mandate. It is learnt that while the process includes only the roster agencies Contract Advertising and DraftFCB Ulka, McCann Erickson too was invited to make a presentation. The evaluation is only for Tata CDMA, Tata Photon and Walky businesses. There would be no change in the media mandate, which is handled by Lodestar UM.

Tasneem Limbdiwala 09-August-2010