Digital marketing continues to grow through a turbulent emergent period. Part of the problem though, according to Abdul Khan, Senior VP, Tata Teleservices, was that it was not positioned properly initially and suffered as a result of the low costs of advertising initially offered, a problem which the industry was still striving to resolve.
The Indian Readership Survey (IRS) Q2 2010 results have shown no major changes in the top dailies in the country. Dainik Jagran and Dainik Bhaskar continue to lead the pack. There is no change seen in the order of the top five publications even as there are changes in the readership figures. Four of the Top 10 dailies have seen decline in readership in this quarter.
Close on the heels of re-evaluating the creative mandate for its mainline products, Tata Teleservices, in association with Wolff Olins, has now called for a creative pitch for the soon-to-be launched retail chain across India. According to industry sources, the company is looking for 360 degree marketing solutions, including online and offline aspects, for the brand’s telecom retail business.
Tata Teleservices is re-evaluating its creative mandate. It is learnt that while the process includes only the roster agencies Contract Advertising and DraftFCB Ulka, McCann Erickson too was invited to make a presentation. The evaluation is only for Tata CDMA, Tata Photon and Walky businesses. There would be no change in the media mandate, which is handled by Lodestar UM.