S-Group Insights: Telecom sector sees 10% drop in ad volumes in Q3'2015

Airtel, Vodafone, Idea, Aircel, Tata Teleservices together hold 94% TV ad share. Tata Teleservices & Vodafone reduced the advertising volume by 49% &...

Trendspotting: Video advertising becoming a high-growth medium to promote brand story

On back of rising internet penetration, brand marketers are increasingly looking at benefits of a fine-tuned video platform strategy through cross-dev...

The OOH sector needs self-regulation: Pushkar Jain

Outdoor industry owes a lot of its drawbacks to the exorbitant costs it brings along, as well as the inability of marketers to evaluate the campaign d...

Lloyd Mathais joins Hewlett-Packard India as CMO

Mathias will be heading marketing for HP's Personal Computer and Printers businesses. With this, he returns to the corporate world, after founding his...

We are spending around 8% on digital currently: Bishwajeet Samal

Contrary to industry perception, Bishwajeet Samal, Head of Marketing Communications, Volkswagen Group Sales, believes that digital does bring the desi...

Tata Docomo’s new ads take a dig at other telecom operators

The strategy was to bring out just how arbitrarily and unfairly other telecom providers treat customers, shared KS Chakravarthy, NCD, Draft FCB Ulka

‘Don’t divorce ATL campaigns while going digital’

Marketers stress on using digital marketing initiatives along with traditional and other online marketing practices to gain maximum traction with cons...

Tata Docomo unveils ‘Grab a Song’ service

As part of this service, customers will have access to a music library of over 400,000 songs in 20 languages. These can also be set as ‘Call Me&...

Getting the mobile advtg equation right – Part 1

After the digital revolution, is mobile advertising set to be the biggest turnaround of the decade? An indepth analysis by exchange4media

IMPACT Annv Spl: Abdul Khan on the impact of telecom

Abdul Khan, Head, GSM Marketing & Advisor to MD, Tata Teleservices, writes about the seven ways that telecom has changed life and work spaces.

Tata DoCoMo – radio active with gusto

Tata DoCoMo has deployed a series of radio ads in sync with the rest of the campaigns. What exactly are their expectations and the outcomes?

Commerce will follow once we create a viable ecosystem: Santosh Desai

Digital marketing continues to grow through a turbulent emergent period. Part of the problem though, according to Abdul Khan, Senior VP, Tata Teleserv...

IRS Q2 2010: Four of Top 10 dailies see decline in AIR; no change in order seen among top 5 dailies; Dainik Jagran, Dainik Bhaskar lead again

The Indian Readership Survey (IRS) Q2 2010 results have shown no major changes in the top dailies in the country. Dainik Jagran and Dainik Bhaskar con...

Tata Teleservices to venture into retail chain business; calls for creative pitch

Close on the heels of re-evaluating the creative mandate for its mainline products, Tata Teleservices, in association with Wolff Olins, has now called...

Tata Teleservices re-evaluates creative biz between roster agencies

Tata Teleservices is re-evaluating its creative mandate. It is learnt that while the process includes only the roster agencies Contract Advertising an...

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