storytelling-in-advertising

Amit Murthy joins Schbang as Business Head

Amit Murthy Joins Schbang as Business Head?blur=25

Before joining Schbang, Murthy was Vice President at Dentsu Creative

e4m Staff May 27, 2026 5:11 PM

Saurabh Sabikhi appointed Executive Creative Director at Leo Delhi

Saurabh Sabikhi joins Leo as Executive Creative Director, Delhi?blur=25

IMPACT has learnt that Sabikhi joins Leo from Famous Innovations, bringing close to two decades of experience across agencies including JWT, Cheil, Lintas & MediaMonks

Neeta Nair May 27, 2026 10:06 AM

IPL ads have lost their edge amid start-up clutter: Jitender Dabas

Jitender Dabas, BBDO Group India?blur=25

Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more

Imran Fazal May 22, 2026 8:42 AM

Piyush Pandey was a gifted storyteller who gave the industry its heart and soul: Kevin Vaz

Kevin Vaz remembers Piyush Pandey?blur=25

Remembering the advertising legend, Vaz said his work reminded us that creativity can unite, inspire and transform

e4m Staff Oct 24, 2025 2:58 PM