Rajeev Raja, Founder & Soundsmith, BrandMusiq, takes us through the journey of creating the first global sonic identity for 7 Up, how sonic identity can help build brand loyalty, and more

Simran Sabherwal Sep 18, 2025 9:06 AM

Rhythm of BLR is designed to evoke a sense of warmth, familiarity, and emotional resonance, the company said

e4m Staff Aug 5, 2025 11:34 AM

The sonic identity features a blend of instrumentation

e4m Staff Feb 25, 2025 1:53 PM

Pocket FM teams up with Sneha Khanwalkar & SoundCake for a first-of-its-kind initiative, shaping the audio series platforms’ sonic identity

e4m Staff Dec 17, 2024 11:36 AM

Air India Express launched its sonic identity across touchpoints, with a festive twist to its inflight music

e4m Staff Dec 26, 2023 6:22 PM

The new identity has been created by BrandMusiq

exchange4media Staff Jun 20, 2022 3:31 PM