The Co-founder of Sideways Consulting on the company’s 5-year journey with 50 odd marquee brands as clients, and what it took to establish credentials in a non-traditional ad agency mould

Srabana Lahiri Aug 5, 2020 9:19 AM


Guest Column: Mitali Kamath, Senior Strategist at Sideways, writes that we need to unlearn our primal tendency of 'togetherness' to win our fight against COVID-19

Mitali Kamath Jun 10, 2020 9:17 AM

Rahul Jain?blur=25

Guest Column: Rahul Jain, Creative Strategist at Sideways, writes how brands can take the right marketing decisions to ensure a quick demand recovery once the world moves into the ‘new normal’

Rahul Jain Jun 8, 2020 8:55 AM


The new campaign highlights success stories that the online matchmaking portal has engineered since its inception in 1996

exchange4media Staff Jul 27, 2019 6:00 PM

Abhijit Avasthi launches Sideways Consulting?blur=25

Putting an end to numerous speculations on his new venture, former Ogilvy NCD has launched a creative problem solving outfit called Sideways Consulting. Hiring for the outfit has already begun

Priyanka Mehra Jun 10, 2015 9:42 AM