shaily-mehrotra

How Indian brands are winning with storytelling, speed and trust

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A panel at the e4m D2C Revolution Summit explored how fashion and beauty brands in India are building loyalty in a cluttered market

e4m Staff Sep 8, 2025 2:27 PM

e4m D2C Awards: Shaily Mehrotra named Best D2C Gamechanger Entrepreneur of The Year-Female

Shaily Mehrotra?blur=25

Shaily Mehrotra is the Co-Founder & CEO at Fixderma

e4m Staff Sep 19, 2024 10:32 PM

Fixderma was already an omnichannel brand before it went D2C: Shaily Mehrotra

Shaily Mehrotra Fixderma?blur=25

Shaily Mehrotra, CEO and Founder of Fixderma, tells e4m about the brand's long journey going global and cracking tough markets in a world dominated by Korean skincare products

Shantanu David Jan 4, 2024 8:13 AM