search-advertising

The search advertising market in India is currently worth Rs 2,128 cr and is the second biggest digital ad format that advertisers spend on after social media.

exchange4media Staff Sep 27, 2018 9:00 AM

Microsoft and ZIRCA expand partnership to accelerate Bing advertising growth in India

In addition to Display Ad Sales, ZIRCAwill also act as Bing’s sales partner for search advertising sales in India

exchange4media Staff Jan 11, 2017 12:29 PM

Google reduces search inventory; should advertisers worry?

Google's revamped search results page will feature no ad spots on the right hand sidebar, which could lead to increased rates for the available inventory on the results page. The new design seems to be part of the search giant's plan to make its desktop version more in sync with the mobile version, which has only in-stream ads

Abhinn Shreshtha Feb 23, 2016 8:55 AM

Why is Microsoft exiting online display advertising?

Microsoft’s announcement that AOL would be handling sales responsibilities for all its online display advertising in 9 countries, has led to rumours that Microsoft plans to completely exit the display ad market. We take a look at the reasons why this could happen

Abhinn Shreshtha Jul 10, 2015 8:40 AM

AOL to handle sales for Microsoft display ads in 9 markets

As part of the deal, all AOL properties will now be powered by Bing search for a period of 10 years, breaking their longstanding partnership with Google. In addition, Microsoft has also expanded its partnership with ad network AppNexus

exchange4media Staff Jul 9, 2015 8:09 AM

Google to start ads on Google Play, buys '.app' domain

Google has announced that it will start with sponsored search results on Google Play in the next few weeks. The tech giant has also bought the domain '.app' for $25 million

exchange4media Staff Feb 28, 2015 3:22 PM

Abbys dismissing awards for search advertising is a travesty : Benedict Hayes

For digital brands like BookMyShow, Remit2India and Cleartrip, search is the lion's share of their marketing budgets and to simply dismiss the category is unfair says Benedict Hayes, VP & Head of Strategy, iProspect Communicate2

Benedict Hayes Jun 3, 2014 9:18 AM