Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell

Anuja Jain Jun 1, 2026 4:55 PM

In part 2 of the LLM series, we explore why industry leaders believe the objective now is to influence the entire search experience, not just a results page & the need to think beyond a single query

Shantanu David Feb 27, 2026 9:11 AM

For advertisers, this shift matters because annual rebidding increases the probability that default settings change more frequently; can alter traffic distribution, CPC & conversion patterns 

Shantanu David Dec 12, 2025 9:45 AM

OpenAI’s new browser threatens to sever Google's user data pipeline since an AI agent will be navigating 'invisibly' thus impacting ad impressions, clickstream data, and behavioral signals 

Shantanu David Jul 10, 2025 9:10 AM

You have to optimise for intent; that means understanding behaviour at a granular level, say experts as AI tools like ChatGPT and Gemini transform search habits and SEO norms

Shantanu David Apr 16, 2025 9:00 AM

In 2025, search advertising will likely focus more on user intent and personalized experiences rather than keyword-dominated strategies, say experts

Shantanu David Jan 20, 2025 8:46 AM

SearchGPT aims to bring a more intuitive, responsive experience to users

e4m Staff Nov 4, 2024 10:24 AM

While AI-powered tools are bringing about a major change in how users interact with search engines, experts agree that Google is still king in this realm

Shantanu David Oct 25, 2024 9:07 AM

Industry experts say that the regulation will help new brands see an uptick in revenue, leading to fresh VC investments

Kanchan Srivastava Apr 14, 2022 8:42 AM

Industry experts Anubhav Sonthalia, Gaurav Shitak and Sandesh Gupta shared their insights on the potential of search engine advertising, and the future of voice and vernacular search.

exchange4media Staff Dec 3, 2020 9:05 AM

The virtual session shared insights from several studies done by Quora on driving performance by targeting large, high-intent audiences

exchange4media Staff Sep 21, 2020 9:26 AM