saurabh-yagnik

Yagnik was earlier EVP and Business Head for SPN’s English cluster of channels, a role that will now be handled by Tushar Shah

exchange4media Staff Sep 1, 2017 7:07 PM

e4mchillout: For Saurabh Yagnik, weekends are about masala chai, and growing up with his 7-yr-old

A stickler for perfect chai and personal fitness, Saurabh Yagnik, EVP and Business Head English channels, Sony Pictures Network India, unwinds into the complete family man over the weekends

Madhuwanti Saha Jun 18, 2017 7:34 AM

Sony BBC Earth will be in the top three list in a year’s time: NP Singh, Sony Pictures Networks India

The much-awaited channel Sony BBC Earth is finally scheduled to go live on March 6 and will be available in English, Hindi, Tamil and Telugu

exchange4media Staff Mar 2, 2017 8:53 AM

AXN India strengthens its weekend programming with new shows fresh from the US

Saurabh Yagnik, Executive Vice-President and Business Head, English Entertainment Cluster, Sony Pictures Networks India, talks about new weekend programming and how has the rebranding been received so far

exchange4media Staff Oct 14, 2016 8:05 AM

Are English movie channels differentiated enough to gain traction?

English movie genre space on television is surely getting traction with its focussed premium audience but it has its own challenges for broadcasters

Madhuwanti Saha Jul 6, 2016 9:06 AM

MSM inks multi-year deal with NBCUniversal to screen content on Sony Pix

As a result of this agreement, Sony Pix will now have access to Universal Pictures’ new US theatrical releases, in addition to numerous other titles from the studio’s film catalogue

exchange4media Staff Oct 6, 2015 5:10 PM

Sony PIX now on mobile devices through Tata Sky’s mobile app

Subscribers of Sony PIX on Tata Sky will now get to watch movies LIVE and on the go

exchange4media Staff Jul 4, 2015 8:49 AM

AXN to stage world premiere of Hannibal Season 3 on Sony LIV

The world premiere will take place on June 5, 7:30 am onwards. Starting June 13, AXN will introduce a new series in its ‘Fresh from the US’ weekend slot, which will include CSI Cyber and Orphan Black Season 3 every Saturday

exchange4media Staff Jun 2, 2015 6:19 PM

AXN unveils HD channel and new programming line-up

AXN is set to launch its High Definition channel on April 6th. The channel has also introduced an all new programming line-up and schedule for Weekday and Weekend time-bands

exchange4media Staff Mar 25, 2015 9:38 AM

Premieres are biggest perception drivers for movie channels: Saurabh Yagnik

Saurabh Yagnik, EVP & Business Head, Sony PIX talks about the premiere of The Amazing Spider-Man 2, the upcoming movie line-up of Sony PIX, plans around newly acquired Star Wars franchise and more

Collin Furtado Feb 20, 2015 8:50 AM

Flashback 2014: Competitive intensity keeps you on your toes in our industry: Saurabh Yagnik

Saurabh Yagnik, EVP & Business Head, Sony PIX & AXN talks about digitization roll-out, initiation of BARC, intensified competition in the English Entertainment genre and the entry of e-commerce as new category of spenders as the key highlights of 2014

Collin Furtado Dec 18, 2014 8:58 AM

Sony PIX presents the Bond franchise in a brand new look with Sania Mirza

The channel has roped in Sania Mirza in an avatar of a trainer at the 'PIX School of BONDing' in the on-air promos for the property

exchange4media Staff Nov 22, 2014 9:22 AM

Broadcasters eye digital platforms to enhance viewership in single-TV households

The number of people consuming TV content on digital platforms has been going up. Are broadcasters tapping into the potential of the medium effectively to reach out to their target

Collin Furtado Aug 28, 2014 8:24 AM

English movies face-off: Sony PIX plays off FIFA, Star Movies banks on movie premiere

The battle between Star Movies & Sony PIX for the top spot continues. While Sony PIX saw gains during the FIFA World Cup, Star Plus has now regained the No. 1 spot. We find out the reasons behind their recent good run

Collin Furtado Jul 22, 2014 9:12 AM

Our three-pronged strategy ensures we stay ahead of the competition: Saurabh Yagnik

With 8 to 9 players in the Hollywood movie genre and movies changing hands due to the business structure with studios in Hollywood it was important to not be a blind spot for consumers, says Saurabh Yagnik, EVP & Business Head, Sony PIX

Collin Furtado Jul 11, 2014 8:25 AM

Sony Pix seeks to amaze with four back to back premieres on Feb 16

The channel will air 'Expendables 2', 'After Earth', 'Dark Tide' & 'The Girl with The Dragon Tattoo' from noon onwards as part of its Premiere Pixathon initiative

exchange4media Staff Feb 13, 2014 7:53 AM

B'casters turn to rebranding to break clutter in a new digitised world

Broadcast players are repositioning themselves to cater to new and evolving tastes, expand their brand identity, and add new set of audiences

Abhinav Trivedi Nov 28, 2013 9:17 AM

Sony Pix aims to 'amaze' the youth audience with new positioning

With a new look & brand philosophy, 'Stay Amazed', the channel's rebranding exercise is aimed at strengthening its content & becoming more relevant to a younger audience

exchange4media Staff Oct 16, 2013 8:13 AM

MSM appoints Neville Bastawalla as Marketing Head for Pix

Bastawala joins as Marketing Head for English movie channel Sony Pix. His last stint was with STAR India

exchange4media Staff Aug 20, 2013 8:25 AM

What would it take to pull English movies genre out of the niche bracket?

Content, appointment viewing and differentiation are significant factors that need to be paid attention to for this category, say experts

Synjini Nandi May 13, 2013 6:59 PM