Advertorial: Talkwalker provides software to protect, measure and promote brands online

exchange4media Staff 22-January-2019

From Veere Di Wedding and Sanju to Zero and Race, brands played a major role in many films this year

Neethu Mohan 31-December-2018

Fox Star Studios along with Merkle Sokrati built a Marketing Data Platform that can envisage varied audience personas and capture the many facets of the audience's purchase journey through a digital campaign

Venkata Susmita Biswas 01-October-2018

Ormax Media study has found that social media buzz on Facebook and YouTube together contributes to nearly 40% of the first day box office collection

exchange4media Staff 09-August-2018

According to reports, his new fee is upwards Rs 6 crore per day for commercials

exchange4media Staff 25-July-2018

Khushnooma Kapadia, Area Director - Marketing, South Asia, Marriott International on leveraging the popularity of Bollywood to give their campaigns the canvas of visibility

Misbaah Mansuri 12-July-2018

The Ranbir Kapoor starrer spent 60% of the marketing budget on digital; the teaser crossed 30 mn+ mark in two days on Google

Neethu Mohan 03-July-2018

This was the crux of the marketing narrative and Fox Star Studios spent 60% of media spends on digital

Sonam Saini 27-June-2018

The much-awaited biopic on Sanjay Dutt’s life will hit the theatres on June 29 but the Internet world is already in awe of actor Ranbir Kapoor

Dolly Mahayan 01-June-2018

Menon will lead the Bajaj business nationally, taking charge of both strategy and account management. Menon joins Leo Burnett from Rediffusion Kolkata where he worked as the Branch Head

exchange4media Staff 30-April-2015

Conceptualised by Rediffusion Y&R, the commercial attempts to communicate the various emotions the would-be parents go through as they get ready for a new beginning in their lives and highlights the merits of stem cell banking

Ankur Singh 26-August-2014

Conceptualised by Rediffusion Y&R Kolkata, the ad aims to emotionally connect with Malayalis, who are known to be proud of their houses to the extent that they build them & associate their names to the structure

exchange4media Staff 18-January-2014