The ad campaign, which has been shot by Prodigious, delves on the dual personality trait within humans, which often leads us to make contradicting decisions on any given matter

exchange4media Staff Aug 22, 2020 8:35 AM

Guest Column: Sanju Menon, COO, Publicis Ambience & Publicis Beehive, shares few mechanisms that helped him cope with the new challenges

Sanju Menon Jun 29, 2020 8:54 AM

Menon assumed charge from January 2 and will report to Srija Chatterjee, MD, Publicis Worldwide, India

exchange4media Staff Jan 24, 2020 8:17 AM

Advertorial: Talkwalker provides software to protect, measure and promote brands online

exchange4media Staff Jan 22, 2019 9:01 AM

Hirani’s lawyer terms charges ‘false, mischievous, defamatory’

exchange4media Staff Jan 14, 2019 8:32 AM

From Veere Di Wedding and Sanju to Zero and Race, brands played a major role in many films this year

Neethu Mohan Dec 31, 2018 9:02 AM

Fox Star Studios along with Merkle Sokrati built a Marketing Data Platform that can envisage varied audience personas and capture the many facets of the audience's purchase journey through a digital campaign

Venkata Susmita Biswas Oct 1, 2018 8:58 AM

Ormax Media study has found that social media buzz on Facebook and YouTube together contributes to nearly 40% of the first day box office collection

exchange4media Staff Aug 9, 2018 9:00 AM

According to reports, his new fee is upwards Rs 6 crore per day for commercials

exchange4media Staff Jul 25, 2018 4:36 PM

Khushnooma Kapadia, Area Director - Marketing, South Asia, Marriott International on leveraging the popularity of Bollywood to give their campaigns the canvas of visibility

Misbaah Mansuri Jul 12, 2018 8:53 AM

The Ranbir Kapoor starrer spent 60% of the marketing budget on digital; the teaser crossed 30 mn+ mark in two days on Google

Neethu Mohan Jul 3, 2018 8:58 AM

This was the crux of the marketing narrative and Fox Star Studios spent 60% of media spends on digital

Sonam Saini Jun 27, 2018 9:01 AM

The much-awaited biopic on Sanjay Dutt’s life will hit the theatres on June 29 but the Internet world is already in awe of actor Ranbir Kapoor

Dolly Mahayan Jun 1, 2018 8:58 AM

Menon will lead the Bajaj business nationally, taking charge of both strategy and account management. Menon joins Leo Burnett from Rediffusion Kolkata where he worked as the Branch Head

exchange4media Staff Apr 30, 2015 8:28 AM

Conceptualised by Rediffusion Y&R, the commercial attempts to communicate the various emotions the would-be parents go through as they get ready for a new beginning in their lives and highlights the merits of stem cell banking

Ankur Singh Aug 26, 2014 8:27 AM

Conceptualised by Rediffusion Y&R Kolkata, the ad aims to emotionally connect with Malayalis, who are known to be proud of their houses to the extent that they build them & associate their names to the structure

exchange4media Staff Jan 18, 2014 10:26 AM