Ogilvy & Mather has brought on board Chandana Agarwal to head the operations of its second agency Meridian Communications in Delhi. Joining from November 2011 as Senior Vice President, Agarwal would also be strategically involved at the group level apart from heading Meridian. She moves from Dentsu Marcom, where she was Senior Vice President.
After establishing itself in Mumbai as a creative force to reckon with, Ogilvy India has diverted more than the usual share of attention to Delhi and also Bangalore, as the next markets where Ogilvy India would see growth from. In a conversation with exchange4media, Miles Young, CEO, Ogilvy Worldwide elaborates more on the agency’s thought process on the way forward.