Relationship Audits & Management carries out study for HT Media

The research will help the media group with revenue growth, brand strengthening and overall digital transformation

e4m by exchange4media Staff
Updated: Nov 17, 2021 2:12 PM

Relationship Audits & Management, run by Sanjay Thapar and Mohit Hira, has carried out a B2B research for HT Media Group. The research will help the media group with revenue growth, brand strengthening and overall digital transformation.

Talking about the research, Pankaj Seith, Vice President –Insights, HT Media Group, shared,

“It is critical for me to discover and socialize actionable insights that support our group’s agenda for revenue growth, brand strengthening and overall digital transformation.

We appointed Relationship Audits for this important B2B research because we liked their framework and their domain expertise built on the back of years of B2B engagements globally. The purpose of the study was to get a clear understanding of how our key B2B customers — that is, media agencies — view us. And what could we do differently to strengthen this business relationship. This was, by far, the largest survey of its kind in India and comprised a mix of quantitative online surveys and in-depth qualitative interviews.”

“These insights are now helping HT Media Group to accelerate the shift towards becoming a more agile, digitally strong and customer-focused organisation. We have derived good value from the study, and we intend to run this regularly in order to assess what is working fine and where to fine tune,” he said further.

“Sanjay Thapar and Mohit Hira, who represent Relationships Audit in India, have been meticulous and rigorous in their approach. They did a good job for us, worked very collaboratively with our team and provided rich actionable insights in their final presentations. We would recommend Relationship Audits to any organisation that is seeking to measure and strengthen its relationships with B2B stakeholders,” added Seith.

Thapar and Hira, meanwhile, said, “Our business model is simple: we put our clients’ businesses first. And we enable their growth via specialist partners from around the world With each of these partners, we’re working virtually. But adding real value to a myriad set of clients across FMCG, Services, Real Estate, Logistics, Technology, and Media.”



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