Frankfinn’s campaign was split into three phases, each with its own strategy and KPIs. For the pre-launch phase, Xaxis View was used with niche audience targeting to create brand awareness

exchange4media Staff 18-February-2019

Recap brings you a round up of the important stories that made headlines this week.

exchange4media Staff 17-March-2018

Mathur will take on an additional role as Senior Vice President, Client Leadership, Mindshare North & East, while Sinha will lead m/Six India as Senior Vice President, Client Leadership. The move is intended to help Mindshare not only improve and expand its offerings but also to increase its presence in the industry, through a precision based approach towards customer satisfaction.

exchange4media Staff 13-March-2018

The move is part of the company's commitment to deliver adaptive planning for clients and dynamic markets

exchange4media Staff 29-May-2015

The account will be handled out of the Mindshare Delhi office. No pitch process preceded the win

exchange4media Staff 09-November-2012

Hit 95 FM, as part of its 5th birthday, have embarked upon giving a Fresh New Sound to its Radio Station. This initiative leads into new packaging and productions done by world class radio specialist from the US.

exchange4media Staff 01-September-2011