With nationalism being the 'flavour of the season', experts decode whether the actor’s off-screen choice has impacted her brand image and film

Tasmayee Laha Roy Jan 15, 2020 9:08 AM

App-based ride-hailing services such as Ola and Uber were disrupted across Uttar Pradesh after the state government ordered a suspension of mobile Internet

Anjali Thakur Dec 24, 2019 8:29 AM

Guest Column: Sabyasachi Mitter, Founder & Managing Director Fulcro, says the key is to create snackable content sprinkled across platforms as a bid to promote long-form content

Sabyasachi Mitter Dec 18, 2019 8:59 AM

Chaired by Rajdeep Sardesai, Advisor, Senior Journalist, Columnist, Author and News presenter, India Today Group, the jury meet will take place on December 13th, at Hotel Hyatt Regency, New Delhi

exchange4media Staff Dec 13, 2019 8:02 AM

At e4m Indian Brand Conclave 2019, Sabyasachi Mitter, Founder & MD, Fulcro spoke about how potent brands behave

exchange4media Staff Nov 29, 2019 8:35 AM

The investment of $250,000 into the startup ecosystem in India is a bid to popularise the WhatsApp for Business App in the country, say experts

Tasmayee Laha Roy Nov 28, 2019 8:09 AM

The campaign started with cricketer Rohit Sharma’s tweets; a custom Hashtag #EverythingEverywhere was also created

exchange4media Staff Nov 2, 2019 9:32 AM

Sabyasachi Mitter’s Fulcro has built a suite of solutions that it is rolling out to clients on a SaaS Model based on pay as you go

exchange4media Staff Oct 31, 2019 12:56 PM

Fulcro will be responsible for channelising Whisper range of products on digital, including on social media

exchange4media Staff Oct 22, 2019 11:56 AM

Experts opine that the ecosystem is far larger and it won’t be a case of 'this vs that', with emerging mediums interplaying with each other

exchange4media Staff Oct 12, 2019 8:57 AM

Fulcro communications will be spearheaded by advertising specialists - Akshat Trivedi, Brijesh Parmar and Jugal Kathuria

exchange4media Staff Oct 4, 2019 11:45 AM

We spoke to experts on how marketers are targeting hyper-local areas through their native cricket heroes and local celebrities

Nafisa Shaheen Aug 30, 2019 8:26 AM

The mandate entails end-to-end management of Zee Corporate’s social media and other platforms

exchange4media Staff Aug 29, 2019 12:37 PM

Despite debates around its financial situation and the sudden demise of founder VG Siddhartha, brand Café Coffee Day still strong

Tasmayee Laha Roy Aug 8, 2019 8:13 AM

Marketers can use a live match score, weather and other dynamic elements to change the way ads are being showcased to potential users, say industry experts

Noel Dsouza Aug 2, 2019 8:25 AM

Industry experts talk about Netflix tapping on to the appetite for video in India, it's need for local content and why home-grown OTT players have little to worry

Shikha Paliwal Jul 30, 2019 9:13 AM

Any app that asks for biometric data inputs creates data privacy concerns, say cyber experts

Anjali Thakur Jul 22, 2019 8:41 AM

Advertising industry heads share with exchange4media their expectations from tomorrow’s Union Budget announcements 

Noel Dsouza Jul 4, 2019 8:08 AM

At TechManch 2019, experts from the marketing industry share their views on ad spends shifting from traditional to digital media

Noel Dsouza Jul 3, 2019 8:40 AM

At TechManch 2019, we spoke to industry heads on digital marketing trends and how brands can leverage from AI technology

Noel Dsouza Jul 1, 2019 8:25 AM