e4m MarTech Fridays: Panel to discuss technologies for enhanced customer engagement today

Join industry leaders as they deliberate on re-imagining Martech

e4m by exchange4media Staff
Updated: Jun 19, 2020 8:46 AM
martech friday

It is a fact that digital marketing has truly arrived and is here to stay. But, the concept is still new and constantly evolving by tackling old problems with new innovations. To assist and connect the forward-thinking marketers, digital media agencies and technology companies, exchange4media is organizing a webinar under its ongoing virtual series e4m MarTech League on Friday, June 19, 2020, from 4 PM to 5 PM. The topic is 'Technologies for enhanced customer engagement'.

The panel for the e-discussion comprises Sonali Malaviya, Senior Vice President, Client Partner, India and Southeast Asia, Essence; Pragati Basu, Marketing-India & ROW, Talkwalker; Umesh Krishna K - Director Brand Marketing & Head Media, Swiggy; Malay Harsha - Director Marketing, Clevertap; and Punit Banga, General Manager, Customer Experience and Analytics at Nissan Motors. The session will be chaired by Sabyasachi Mitter, MD, Fulcro.

During the course of the discussion, panellists will discuss actionable tactics to solve marketing challenges in today’s world and ways to deploy the right Martech to stay ahead and achieve business results in the ever-changing world of digital marketing.

In the data-enabled world of personalized marketing, an understanding of daily patterns has the potential to underpin highly targeted marketing approaches. The panels will deliberate upon how marketers can equip themselves with the right marketing tech stack to exploit the potential.

They’ll also discuss ways of how marketers can creatively and intelligently re-imagine martech around customer moments for re-engagement.

To join the discussion and know more, register here: https://us02web.zoom.us/webinar/register/WN_HHEyx-enRWaVEsmb_n9QYg

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