regional-language-content

India’s E&M industry to touch nearly $37 billion by 2030: PwC

India's Entertainment and Media Sector Set to Reach $37 Billion by 2030?blur=25

AI, internet advertising, OTT and gaming expected to drive growth as the sector shifts from audience scale to monetisation

e4m Staff Aug 27, 2026 4:28 PM

Rural India reshapes marketing strategies as 45% digital budgets move beyond Metros

Rural India reshapes marketing strategies?blur=25

With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content

Sunidhi Vijay Jan 27, 2026 9:11 AM