qr-code
Gupshup OOH ad?blur=25

These phygital ad formats take traditional physical advertising surfaces like billboards, bus stops, airports, cabs, etc., and convert them into interactive surfaces with the addition of a QR code

exchange4media Staff Jul 14, 2021 5:15 PM

qr codes dooh?blur=25

DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers

Noel Dsouza Feb 22, 2021 8:31 AM

rajan bhalla?blur=25

In the first interaction since the rebranding, Bhalla, Group CMO, HT Media Ltd, talks about the feedback and tells us how the re-launch has helped getting more advertisers on board

Tasmayee Laha Roy Nov 10, 2020 9:02 AM

Paytm will invest 600 cr to expand its QR Code based payment network?blur=25

The online payments company aims to bring on board 10 million merchants by Dec’ 17

exchange4media Staff Feb 21, 2017 2:37 PM

'Added reach' is what print media should aim for: Peter Masson?blur=25

According to the Partner, Bucknail & Masson, to attain this added reach, there needs to be a relationship between the two - magazines & the internet - to monetise the opportunity resting with the merger

Gunjan Verma Feb 25, 2014 9:23 AM

Guest Column: When digital goes on-ground?blur=25

Sattvik Mishra of Webchutney shares few things that the ‘internet guys’ have to get right to mark the next phase of digital advtg

Sattvik Mishra Jan 17, 2013 8:18 PM

Guest Column: When digital goes on-ground?blur=25

Sattvik Mishra of Webchutney shares few things that the ‘internet guys’ have to get right to mark the next phase of digital advtg

Sattvik Mishra Jan 17, 2013 8:18 PM

Six things marketers need to know about QR codes?blur=25

“QR codes combine the power of offline and online marketing,” says Avijit Arya, Chief Mogul, Internet Moguls

Avjit Arya Dec 11, 2012 3:06 AM

Guest Column: Gain a marketing edge with QR codes?blur=25

Used wisely and with the right approach, QR codes can make marketing campaigns look great

Sujay Maheshwari May 31, 2012 12:29 AM

Guest article: Decoding QR codes?blur=25

QR codes come with the ability to connect people with each other and to multimedia content, which is useful for businesses and consumers alike

Sujay Maheshwari Apr 30, 2012 10:27 AM

Guest Article: Gauging the popularity of QR Codes?blur=25

Satwick Saxena, Head, Thmbstrk, takes a reality check on QR Codes and lists ways marketers can ensure consumers’ QR Code experience is a fruitful one

Satwick Saxena Jan 31, 2012 8:46 PM

Marketing Unplugged: Plan B to her wallet?blur=25

After taking up the issue of innovation in pricing leading to strong brands being built, this fortnight Suman Srivastava in his blog Marketing Unplugged tackles the issue of innovation in distribution...

Suman Srivastava Oct 18, 2011 11:50 AM

A future for out-of-home with mobile? – Haresh Nayak?blur=25

From the consumers’ point of view the future of mobile phones seems to be all about apps; but from the advertisers’ perspective, the future of mobile may be all about… posters, says Haresh Nayak, Managing Director, Posterscope India.

Haresh Nayak Aug 4, 2011 10:18 AM

Use QR codes to order products from retailer website?blur=25

Aaramshop, a hybrid retailing portal, has introduced the use of QR codes to help the FMCG brands to engage with consumers on the mobile platform.

exchange4media Staff Jul 18, 2011 10:42 AM

QR codes rejuvenating print with multimedia integration?blur=25

QR (Quick Response) codes are being used to hyperlink print medium and increase interactivity. They can be scanned by a mobile phone camera and linked to WAP sites and other multimedia content.

Shubhi Tandon Jun 24, 2011 8:53 AM