puma-framework-in-marketing
At the Pitch BFSI Summit 2026, Shahad Anand of Skylight Mediakart said advertising should be measured by what follows consumer attention, not just whether an ad is noticed
At the Pitch BFSI Summit 2026, Shahad Anand of Skylight Mediakart said advertising should be measured by what follows consumer attention, not just whether an ad is noticed