On Preity Zinta’s birthday today, 31 January, we revisit the iconic 1996 commercial that reshaped Indian advertising and turned a young woman from Shimla into a household name

Aryendra Khan Jan 31, 2026 7:55 AM

‘Swa’s philosophy ‘As Real As You’ deeply resonates with who I am’, says Preity G Zinta

e4m Staff Oct 16, 2025 12:45 PM

Drive Fitt is a member-based gym facility launched by Preity Zinta and Shubman Gill

e4m Staff Oct 17, 2024 4:01 PM

The Dream11 ad for IPL 2024 has amassed over 26 million views on YouTube in just a day after its launch

e4m Desk Mar 16, 2024 4:51 PM

The campaign is titled ‘Ab Raho Befikar’

e4m Staff Mar 16, 2024 8:03 AM

Guha, MD of 9X Media, former president of TOI Group & board of directors of BCCL and Bollywood producer, breathed his last on Aug 21 after a short battle with liver cancer

exchange4media Staff Aug 23, 2021 8:47 AM

This collaboration will help enhance the brand’s pan-India reach and recall, helping catapult the brand as the preferred consumer choice

exchange4media Staff Apr 15, 2021 1:39 PM

Bollywood stars Das and Zinta will appear in lead roles in the hit American sitcom

exchange4media Staff Jan 24, 2020 4:52 PM