Reality TV now turns its focus on advertising professionals. Bloomberg UTV is all set to spot the rising talent in advertising world through its programme ‘Logo’. The core objective of Rising Star is to give budding young marketers, copywriters, art directors and film makers an opportunity to showcase their talent and their individual interpretations of the brief.
For far too long, women have been lumped into a pink bracket in the male-dominated world of business and industry. To get a perspective on what the media and advertising industry thinks, we asked a simple question: Do women make better mediapersons? As the responses reveal, there is no simple answer…
Since its inception in 2004, IMPACT, the weekly magazine on advertising from the exchange4media Group, has gained widespread acceptance and respect from the advertising and media industry. The new-look IMPACT, which was unveiled at the sixth edition of the Jagran presented IMPACT Person of the Year 2010, recently, has left the industry pleasantly surprised. Vyas Giannetti Creative is the agency behind the new-look IMPACT.
Design as a discipline aiding businesses has come a long way. In conversation with exchange4media, Preeti Vyas, Chairwoman, VGC, speaks about the growing importance of design for brands and businesses, her association with design and her new presentation – ‘Designomics’ – as part of the show ‘Logo’ on Bloomberg UTV.
Vyas Giannetti Creative (VGC), the specialist design and communication agency, is on an upswing in the Bangalore market since its foray here earlier this year. The agency has been having a busy time and has recently bagged the design mandates for Aditya Birla Group’s Madura Fashion & Lifestyle, SAB Miller’s Fosters, Nitesh Estate and The Park Bangalore.