prashanth-challapalli
Acko Ad

Conceptualised and created by Leo Burnett Orchard, the video establishes Acko as a no-brainer choice for customers

exchange4media Staff Jun 24, 2019 9:08 PM

Pitching Process

Industry leaders deliberate about the work involved in the pitching process and what needs to change

Noel Dsouza May 17, 2019 9:20 AM

Prashanth Challapalli joins Leo Burnett as Chief Integration Officer for South Asia

He Will report to Saurabh Varma, CEO, Publicis Communications India, at Leo Burnett, his key mandate predominantly includes operationalizing and scaling up Leo Burnett's unique methodology, PLAY, which puts context at the heart of creating content

Priyanka Mehra Jan 10, 2017 11:27 AM

Guest Column: Confessions of a Cannes Rookie - What I learnt from Droga & Under Armour: Prashanth Challapalli, iContract

What does it take to build a great brand? What does it take to build a great agency? That's what I was asking myself as I left The Lumiere theatre after an absolutely inspiring session with David Droga & Kevin Plank of Under Armour, writes Prashanth Challapalli, iContract, Executive Vice President and Digital Head of iContract

Prashanth Challapalli Jun 24, 2016 7:10 AM

iContract wins digital and social business of Garnier India

iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio

exchange4media Staff Feb 18, 2016 10:35 AM

We have gone back to the momentum of saying 'win win win': Rana Barua

Rana Barua, CEO, Contract Advertising & Prashanth Challapalli, Sr. VP & Digital Head, iContract talk about the challenges of building a truly digital agency, going after the right clients and setting the pace for future growth

Priyanka Mehra Nov 27, 2014 9:25 AM

iContract  bags digital mandate for Sony Music Entertainment

iContract, the digital agency offering from Contract Advertising, has been awarded the digital duties by Sony Music Entertainment, India following a multi-agency pitch

exchange4media Staff Jul 1, 2014 7:46 AM

iContract wins bags digital mandate for Sony Music Entertainment

iContract, the digital agency offering from Contract Advertising, has been awarded the digital duties by Sony Music Entertainment, India following a multi-agency pitch

exchange4media Staff Jun 30, 2014 1:30 PM

iContract wins bags digital mandate for Sony Music Entertainment

iContract, the digital agency offering from Contract Advertising, has been awarded the digital duties by Sony Music Entertainment, India following a multi-agency pitch

exchange4media Staff Jun 30, 2014 1:28 PM

Guest Column: The Digital Agency Manifesto - What won't happen in 2014?

As per iContract's Prashanth Challapalli, the year will not see digital agency leading integrated campaigns, Facebook getting the mobile platform right, or websites stop being digital billboards

Prashanth Challapalli Feb 5, 2014 8:36 AM

Guest Column: The Digital Agency Manifesto - Hiring your team

The digital agency of the future will have two broad departments - Creative & Engagement Planning, therefore, the composition of the creative team needs a relook, says iContract's Prashanth Challapalli

Prashanth Challapalli Jan 6, 2014 8:00 AM

The Digital Agency Manifesto: Who do you want to be?

Today, clients don't need a digital strategy; they need a strategy for a digital world, says Prashanth Challapalli, Senior VP & GM, iContract in the first part of this series

Prashanth Challapalli Dec 2, 2013 8:17 AM

PepsiCo awards digital mandate of Slice to iContract

iContract will drive the integrated digital business for Slice. The win also formally signals the opening of the agency’s Delhi office

exchange4media Staff Nov 22, 2013 8:15 AM

PepsiCo awards digital mandate of Slice to iContract

iContract, which won the multi-agency pitch, will drive the integrated digital business for Slice. The win also formally signals the opening of the agency’s Delhi office

exchange4media Staff Nov 21, 2013 1:35 PM

Prashanth Challapalli appointed as Head of iContract

Contract Advertising has appointed Challapalli as Senior VP & General Manager, iContract. Challapalli had recently quit as Business Head of Jack in the Box Worldwide

exchange4media Staff Aug 9, 2013 8:00 AM

Prashanth Challapalli exits Jack in the Box

Challapalli was the Business Head of Jack in the Box Worldwide & Executive VP (Digital), The 120 Media Collective. He was with the agency for four years

exchange4media Staff Aug 2, 2013 10:04 AM

Prashanth Challapalli exits Jack in the Box

Challapalli was the Business Head of Jack in the Box Worldwide & Executive VP (Digital), The 120 Media Collective. He was with the agency for four years

exchange4media Staff Aug 2, 2013 8:20 AM

How marketers can best conquer social media?

Banking on video, leveraging big data & marketers and agencies working in tandem are three key steps to reap benefits from social media, say digital honchos

Sneha Ullal Jul 27, 2013 9:33 AM

Facebook marketing: An afterthought or a strategic push?

Digital media experts highlight elements like a clear brief, suggested posts & conversations for FB mktg. Are Indian brands are getting it right?

Priyanka Nair Jun 11, 2013 7:57 PM