prashant-gopalakrishnan
IPL ads?blur=25

Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players

Misbaah Mansuri Apr 26, 2021 8:46 AM

Virtual pitches?blur=25

Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related conversations rather than long-term associations

Misbaah Mansuri Oct 26, 2020 8:25 AM

GIPHY?blur=25

The acquisition will benefit both parties in encashing each other’s popularity and reach, say industry leaders

exchange4media Staff May 20, 2020 9:06 AM

Prashant Gopalakrishnan Shruti Gupta?blur=25

The account was won following a multi-agency pitch and will be serviced out of the agency’s Bengaluru office

exchange4media Staff Mar 4, 2020 11:39 AM

Flipkart Dentsu WebChutney?blur=25

A campaign on GenE, the new gender-equal generation, sheds light on the subconscious sexism that starts at an early stage of our lives

exchange4media Staff Nov 27, 2018 1:53 PM

Flipkart, DentsuWebchutney launch digital campaign for Big Billion Days Sale?blur=25

The campaign, comprising a 360-degree video, is an interesting mix of advertising and treasure hunt

exchange4media Staff Sep 29, 2016 9:51 AM