prashant-gopalakrishnan
Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players
Misbaah Mansuri Apr 26, 2021 8:46 AM
Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related conversations rather than long-term associations
Misbaah Mansuri Oct 26, 2020 8:25 AM
The acquisition will benefit both parties in encashing each other’s popularity and reach, say industry leaders
The account was won following a multi-agency pitch and will be serviced out of the agency’s Bengaluru office
A campaign on GenE, the new gender-equal generation, sheds light on the subconscious sexism that starts at an early stage of our lives
The campaign, comprising a 360-degree video, is an interesting mix of advertising and treasure hunt
