platinum-communications

OOH 2021: Trends that will define growth & success

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OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021

Noel Dsouza Jan 13, 2021 8:50 AM

'Madison OOH's Platinum Communications grew at 25% to 30% year-on-year from 2015 to 2018'

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Dipankar Sanyal, CEO, Platinum Communications spoke about the growth of the agency, campaigns curated and key trends OOH players need to keep in mind going forward

Noel Dsouza Nov 20, 2019 8:30 AM

To wrest market share from Reebok, Puma goes outdoor

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Reebok enjoys the biggest market share in India in the performance category & Puma’s new product line aims at grabbing the share with aggressive OOH push

Priyanka Nair Apr 29, 2013 8:13 PM