pistachio

From fine print to selling point: How ingredients are changing the brand game

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The shift is visible across categories, with consumers looking beyond brand names, and storytelling now focused on familiar, purposeful ingredients

Sunidhi Vijay Aug 18, 2026 8:54 AM

From niche to mainstream: How pistachio has become the flavour brands can’t ignore

Pistachio?blur=25

Indian consumers now see pistachio not just as a garnish but as a rich, creamy hero ingredient. Digital exposure has eased trial, helping brands take it beyond niche audiences

Sunidhi Vijay Jan 31, 2026 8:31 AM

Edelman named AOR by The Wonderful Company

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The agency has been hired to promote California Pistachios

exchange4media Staff Jan 22, 2021 12:54 PM