pistachio

From niche to mainstream: How pistachio has become the flavour brands can’t ignore

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Indian consumers now see pistachio not just as a garnish but as a rich, creamy hero ingredient. Digital exposure has eased trial, helping brands take it beyond niche audiences

Sunidhi Vijay Jan 31, 2026 8:31 AM

Edelman named AOR by The Wonderful Company

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The agency has been hired to promote California Pistachios

exchange4media Staff Jan 22, 2021 12:54 PM