phygital
vinit kapahi?blur=25

Guest Column: Vinit Kapahi, Head of Marketing, Aviva India, details ways in which consumer behaviour towards insurance has involved

Vinit Kapahi Jun 30, 2021 2:03 PM

retail?blur=25

With the pandemic changing consumer purchase patterns, ‘phygital’ has become the buzzword for retail players who are innovating with experiences that encompass both the physical and digital space

Anjana Naskar Oct 28, 2020 9:10 AM

times?blur=25

The publication has added a twist to the classic age-old family game Housie by reinterpreting it with digital gamification codes

exchange4media Staff Oct 7, 2020 12:52 PM

Motilal?blur=25

The campaign touchpoints include digital and social media, email and WhatsApp messaging

exchange4media Staff Jul 6, 2020 11:32 AM

Ranjit Raina Geometry Encompass?blur=25

From shifting trends in content creation, tech in offline & traditional commerce to the emergence of 'phygital' experiences, Ranjit Raina, CEO of Geometry Encompass, shares his predictions for 2020

Ranjit Raina Dec 31, 2019 8:54 AM

Martech Mumbai 2019?blur=25

Industry experts shared their views on how virtual realities are transforming marketing and what it holds for the future

exchange4media Staff Nov 27, 2019 8:35 AM

TataCLiQ.com strengthens leadership team with Sauvik Banerjjee, Kishore Mardikar, and Behram Sabawala?blur=25

Banerjjee joins as Chief Technology Officer, Mardikar as Chief – Brand Marketing and Institutional Sales, and Sabawala as Chief Financial Officer

exchange4media Staff Apr 27, 2017 7:59 AM