personal-data
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
e4m Staff Jun 10, 2026 1:12 PM
Telecom operators, once seen as mere carriers of connectivity, are now emerging as one of the most consequential holders of consumer intelligence in the country
Anuja Jain May 2, 2026 9:14 AM
DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast
Shantanu David Jan 6, 2026 8:13 AM
The DPDP Rules 2025 tighten data flows in retail media, signalling the end of the Wild West era and establishing privacy as a premium feature
Shantanu David Nov 26, 2025 9:22 AM
PCI submitted a Joint Memorandum1 in June 2025 to MeitY in an attempt to engage with the Government of India by flagging serious lacunas in the DPDP Act, 2023
e4m Staff Nov 25, 2025 7:49 AM
The legal experts agree that India needs an AI advertising code of ethics based on principles, one that requires openness and guards against abuse without stifling creativity
Anuja Jain Sep 6, 2025 8:39 AM
According to the Commission, Meta’s current subscription model does not meet the criteria, as it does not offer a less personalised but still free option
e4m Staff Jun 30, 2025 8:50 AM
Under the new regulations, all SEBI-registered intermediaries must register on social media platforms using their email IDs and mobile numbers listed on SEBI's SI Portal
e4m Staff Mar 26, 2025 9:43 AM
Experts say while the Act enforces stricter protocols for data collection, it also presents an opportunity for brands to embrace a more ethical and transparent relationship with their audience
Shalinee Mishra Jan 7, 2025 8:52 AM
With stringent provisions aimed at safeguarding personal data, these rules will compel advertisers to recalibrate their strategies, focusing on transparency, user consent, and data minimization
Shantanu David Jan 6, 2025 8:52 AM
In the event of a data breach, government bodies will face the same penalties as private sector organizations, shares MeitY
e4m Staff Oct 17, 2024 6:50 PM
Industry leaders expressed cautious optimism about the impending Digital Personal Data Protection Act, anticipating a more regulated and trustworthy digital ad landscape in its wake
Shantanu David Aug 26, 2024 9:21 AM
Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it further, share experts
Shantanu David Jul 5, 2024 9:06 AM
