Performics won the mandate in a multi-agency pitch and will focus on performance marketing solutions to enhance the brand’s footprint

exchange4media Staff Sep 26, 2019 11:08 AM


Sarfaraz Khimani, Co-CEO, Performics India, and Anurag Gupta, CEO, Columbus India, explain the importance of Performance Marketing with case studies

Priyaankaa Mathur Jun 12, 2019 8:40 AM


While Pallav Jain and Sarfaraz Khimani will serve as Co-CEOs of Performics India, Tanmay Mohanty will take on additional role as Head of Global Partnerships for India

exchange4media Staff May 28, 2019 8:05 AM

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Aug 13, 2018 8:51 AM

The business was won as part of a pitch against leading agencies

exchange4media Staff Feb 21, 2018 10:32 AM


The display ads featured exciting, real-time updates from the recent State Elections, drawing in viewers seamlessly to the live telecast on Hotstar.

exchange4media Staff Feb 20, 2018 11:04 AM

Aditya Birla Health Insurance is a 51:49 joint venture between Aditya Birla Group and MMI Holdings

exchange4media Staff Aug 1, 2017 8:08 AM

Jeep India, part of the  Fiat Chrysler Automobiles (FCA) India portfolio, officially entered in the India market in August 2016 with Jeep Wrangler Unlimited, the Jeep Grand Cherokee and the Jeep Grand Cherokee SRT

exchange4media Staff Jul 27, 2017 7:57 AM

The mandate involves all of paid media......................................................................................................

exchange4media Staff Jul 19, 2017 8:07 AM

Performics.Resultrix bolsters leadership in western region with 3 new appointments

Associate Vice-Presidents Rizwan Shaikh, Avinash Vanpal and Nishant Gopalia will lead the Mumbai operations

exchange4media Staff May 10, 2017 8:15 AM

The focus will now be on content solutions rather than media solutions: Michael Kahn, CEO, Performics Worldwide

Michael Kahn, CEO of Performics Worldwide, was in Mumbai recently. In an interview to exchange4media, Kahn spoke on the changing nature of performance and digital marketing

Abhinn Shreshtha Mar 21, 2017 8:35 AM

Starcom bags Mahindra Holidays Account

The business will be powered by Performics.Convonix, digital marketing company, integrated under the Starcom brand in India, which will handle all performance media duties on digital, inclusive of paid media, SEO, analytics for Mahindra Holidays & Resorts India.

exchange4media Staff Jan 30, 2017 8:35 AM

Publicis Media India adds Rs 1000 crore plus business in the last nine months

Will now handle a number of new accounts which include Parle Products, Mars, Fiat Chrysler, Citibank, OnePlus, Singapore Tourism Board and Fox Media

exchange4media Staff Jan 25, 2017 9:19 AM

Performics bags Lenovo India's digital media duties

Computer maker Lenovo India has assigned its full range of digital media duties to Performics. Resultrix, the performance marketing arm of Zenith, part of Publicis Media

exchange4media Staff Jul 20, 2016 2:08 PM

Zopper awards its digital mandate to Performics

The mandate includes full range of digital, including search engine optimisation (SEO)

exchange4media Staff May 6, 2016 11:03 AM

ZenithOptimedia’s Performics creates dashboard of dreams for OLX

The chatter dashboard is made up of real life tweets from Indians, and their aspirations pertaining to their dream products

exchange4media Staff Feb 27, 2016 8:12 AM

 ZenithOptimedia Group appoints Saswati Sinha as talent head for partnering business growth

Based out of Gurgaon, she will be taking charge of ZenithOptimedia Group's pan India operations including ZenithOptimedia, Performics, Resultirx, Newcast and Ninah

exchange4media Staff Jan 13, 2015 12:36 PM

ZO announces management succession in Performics, Resultrix in India

Gulrez Alam moves to Singapore as Chief Development Officer, APAC. Tanmay Mohanty will be taking on the mandate of MD, Performics India

exchange4media Staff Jan 9, 2014 7:59 AM

MEC India appoints Tanushree Radhakrishnan as Digital Head – North

Radhakrishnan will head the North division of the agency. She will report to Vishal Chinchankar – Digital Leader MEC

exchange4media Staff Sep 16, 2013 4:33 PM