Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, shares insights on how the Indian paint industry has evolved beyond merely coating walls

Ganapathy Viswanathan Feb 19, 2026 8:41 AM

Inderpreet Singh, Head of Marketing at Birla Opus Paints, was recognized with The CMO Creator Ecosystem Award at the Pitch CMO Summit - Mumbai 2025

e4m Staff Mar 22, 2025 10:10 AM

AkzoNobel India MD Rajiv Rajgopal talks about the brand’s innovations for the season

Mansi Sharma Nov 9, 2021 8:22 AM

This 360-degree integrated campaign goes on air during IPL 2021 and across regional TV channels

e4m Desk Apr 24, 2021 7:12 AM