ott-advertising

MIB opens OTT advertising pipeline with JioHotstar, ZEE5, Amazon MX Player and FanCode

MIB opens OTT advertising pipeline with JioHotstar, ZEE5, Amazon MX Player and FanCode?blur=25

At Rs 150 per 10 seconds, the prescribed CTV video rate is more than twice the Rs 70 rate applicable to mobile and desktop video

e4m Staff Aug 31, 2026 9:50 AM

JioHotstar’s Kapilesh Prakash appointed Head - Ad Sales (LCS), Digital at Sony LIV

Kapilesh Prakash Joins Sony LIV as Head of Digital Ad Sales?blur=25

At JioHotstar, Kapilesh Prakash served as Sr. Vice President - Entertainment Ad Sales

e4m Desk Aug 10, 2026 4:56 PM

'Video creates the right kind of impact when communicating any message'

Programmatic Summit?blur=25

At the e4m-Xaxis Programmatic Summit, industry experts deliberated on the topic of ‘Advancing Automation of OTT Advertising in 2022’

exchange4media Staff Dec 20, 2021 9:02 AM

The rise of cord cutters and digital entertainment - what it means for advertisers

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ZEE5 has recorded that 21% of its viewers are cord cutters and consider ZEE5 to be their primary source of entertainment while 36% of its viewers watch only light content on linear TV

exchange4media Staff Oct 1, 2020 3:21 PM