Guest Column: Senior brand, growth & media leader Ketan K Bharati notes that for nearly two decades marketers have focused on discovery - how to get found, rank higher and beat competitors in search

Ketan K Bharati Jul 1, 2026 6:24 PM

Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers

Shantanu David Jun 15, 2026 9:12 AM

Despite low ARPU & cheap digital advertising rates, India remains central to Meta’s future growth story as advertiser dependence, platform entrenchment and monetisation avenues deepen across platforms

Shantanu David May 19, 2026 9:05 AM

Industry leaders say India’s smartphone rules won’t collapse mobile ads but could subtly shift ad power between platforms, OEMs and the wider adtech ecosystem

Shantanu David Jan 16, 2026 9:20 AM

Industry heads say the Indian adtech story is no longer only about speed and scale but a phase of strategic maturity

Anuja Jain Jan 5, 2026 9:32 AM

The agency will be in charge of developing effective digital engagement strategies focused on social media management, development of creative assets and SEO

exchange4media Staff Feb 4, 2020 4:28 PM