nikhil-madhok
Madhok was former EVP & Head of Original Content at Disney+ Hotstar
exchange4media Staff Sep 9, 2022 4:43 PM
At the e4m Play Streaming Media Conference, experts from the OTT space discussed ways to leverage the lockdown and planning the content pipeline for the next few months
exchange4media Staff May 13, 2021 8:19 AM
Nikhil Madhok, EVP & Head of Original Content, Hotstar, talks about the launch of Hotstar Specials, growth of original content, how IPL helped the surge in viewership, and self-regulation
Shweta Raaj Singh May 23, 2019 9:16 AM
Nikhil Madhok of Hotstar Original Content and Deepak Dhar of Banijay Asia, reveal whether or not MS Dhoni’s docu-drama is a move to provide more content to the consumers during IPL
Moumita Bhattacharjee Mar 18, 2019 9:09 AM
The brand of original content labelled Hotstar Specials, scheduled to launch in March, will be behind paywall
exchange4media Staff Jan 15, 2019 9:26 AM
Madhok was previously the Executive Vice President at Star TV Network
exchange4media Staff Aug 23, 2018 12:06 PM
The channel is likely to be headed by Madhok, who returned to Star India last December. He has been appointed as Head, Special Projects, Entertainment Business Unit
Sonam Saini Mar 14, 2018 8:57 AM
This comes immediately after his short stint in Singapore as SVP and Head of Products, Asia Pacific at Discovery Networks
exchange4media Staff Dec 6, 2017 1:30 PM
Nikhil Madhok, Senior VP and Head of Products, Discovery Networks Asia Pacific, has resigned after a year and is reported to return to India
exchange4media Staff Nov 22, 2017 1:53 PM
Nikhil Madhok has currently been elevated to the role of Business Head of Star India’s second GEC Life OK from the Marketing Head of Star Plus. The broadcaster has also elevated Sumanta Bose to the Business Head of the Bengali channels Star Jalsha and Star Jalsha Cinema from the Marketing head of the same channels earlier
exchange4media Staff Sep 2, 2015 2:01 PM
From mobile apps to social media campaigns, broadcasters are upping their ad spends on digital and investing heavily in the medium for higher viewership and engagement
Collin Furtado Dec 4, 2014 7:58 AM
The number of people consuming TV content on digital platforms has been going up. Are broadcasters tapping into the potential of the medium effectively to reach out to their target
Collin Furtado Aug 28, 2014 8:24 AM
Special mobile apps have been recently introduced to increase the level of engagement beyond 30 minutes to one-hour slots. Industry experts feel these apps have made
Collin Furtado Jul 23, 2014 3:05 AM
To promote the show, the channel has initiated innovative concepts such as a Mahabharat museum, interactive virtual wardrobe, mobile apps, contests, out of the box OOH set-ups, etc.
Abid Hasan Sep 9, 2013 8:56 AM
Star Plus to launch new culinary show Junior MasterChef. The show format, where kids are judged for their cooking skills, was a huge success in Australia last year
Abhinav Trivedi Aug 16, 2013 8:27 AM
Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles
Saloni Surti May 28, 2013 8:38 PM
Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles
Saloni Surti May 28, 2013 8:38 PM
Is IPL affecting the top line of GECs? At least Q1 every fiscal marks a shift in viewership & advertising trends. e4m decodes...
Abhinav Trivedi Apr 22, 2013 7:34 PM
From tying up with retail outlets & Mumbai’s dabbawalas to associating with BEST buses on Women’s Day, Star Plus is going all out to create the buzz
Synjini Nandi Mar 8, 2013 9:04 PM
