Nikhil Madhok, EVP & Head of Original Content, Hotstar, talks about the launch of Hotstar Specials, growth of original content, how IPL helped the surge in viewership, and self-regulation

Shweta Raaj Singh 13 hours ago

Nikhil Madhok of Hotstar Original Content and Deepak Dhar of Banijay Asia, reveal whether or not MS Dhoni’s docu-drama is a move to provide more content to the consumers during IPL

Moumita Bhattacharjee 18-March-2019

The brand of original content labelled Hotstar Specials, scheduled to launch in March, will be behind paywall

exchange4media Staff 15-January-2019

Madhok was previously the Executive Vice President at Star TV Network

exchange4media Staff 23-August-2018

The channel is likely to be headed by Madhok, who returned to Star India last December. He has been appointed as Head, Special Projects, Entertainment Business Unit

Sonam Saini 14-March-2018

This comes immediately after his short stint in Singapore as SVP and Head of Products, Asia Pacific at Discovery Networks

exchange4media Staff 06-December-2017

Nikhil Madhok, Senior VP and Head of Products, Discovery Networks Asia Pacific, has resigned after a year and is reported to return to India

exchange4media Staff 22-November-2017

Nikhil Madhok has currently been elevated to the role of Business Head of Star India’s second GEC Life OK from the Marketing Head of Star Plus. The broadcaster has also elevated Sumanta Bose to the Business Head of the Bengali channels Star Jalsha and Star Jalsha Cinema from the Marketing head of the same channels earlier

exchange4media Staff 02-September-2015

From mobile apps to social media campaigns, broadcasters are upping their ad spends on digital and investing heavily in the medium for higher viewership and engagement

Collin Furtado 04-December-2014

The number of people consuming TV content on digital platforms has been going up. Are broadcasters tapping into the potential of the medium effectively to reach out to their target

Collin Furtado 28-August-2014

Special mobile apps have been recently introduced to increase the level of engagement beyond 30 minutes to one-hour slots. Industry experts feel these apps have made

Collin Furtado 23-July-2014

To promote the show, the channel has initiated innovative concepts such as a Mahabharat museum, interactive virtual wardrobe, mobile apps, contests, out of the box OOH set-ups, etc.

Abid Hasan 09-September-2013

Star Plus to launch new culinary show Junior MasterChef. The show format, where kids are judged for their cooking skills, was a huge success in Australia last year

Abhinav Trivedi 16-August-2013

Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles

Saloni Surti 28-May-2013

Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles

Saloni Surti 28-May-2013

Is IPL affecting the top line of GECs? At least Q1 every fiscal marks a shift in viewership & advertising trends. e4m decodes...

Abhinav Trivedi 22-April-2013

From tying up with retail outlets & Mumbai’s dabbawalas to associating with BEST buses on Women’s Day, Star Plus is going all out to create the buzz

Synjini Nandi 08-March-2013

The channel has allocated around 75-80% of its marketing spends to television, digital and on-ground to extensively promote the new show

Synjini Nandi 26-February-2013

The new fiction series will be aired on the 7.30PM time slot. It will replace ‘Yeh khamoshiyaan’. It is Sanjay Leela Bhansali’s TV debut

Synjini Nandi 15-February-2013

The channel has used traditional outdoor, transit media as well as properties within and outside trade and media agencies

Priyanka Nair 01-November-2012