Nikhil Madhok Hotstar

Nikhil Madhok, EVP & Head of Original Content, Hotstar, talks about the launch of Hotstar Specials, growth of original content, how IPL helped the surge in viewership, and self-regulation

Shweta Raaj Singh May 23, 2019 9:16 AM


Nikhil Madhok of Hotstar Original Content and Deepak Dhar of Banijay Asia, reveal whether or not MS Dhoni’s docu-drama is a move to provide more content to the consumers during IPL

Moumita Bhattacharjee Mar 18, 2019 9:09 AM


The brand of original content labelled Hotstar Specials, scheduled to launch in March, will be behind paywall

exchange4media Staff Jan 15, 2019 9:26 AM

The channel is likely to be headed by Madhok, who returned to Star India last December. He has been appointed as Head, Special Projects, Entertainment Business Unit

Sonam Saini Mar 14, 2018 8:57 AM

This comes immediately after his short stint in Singapore as SVP and Head of Products, Asia Pacific at Discovery Networks

exchange4media Staff Dec 6, 2017 1:30 PM

Nikhil Madhok, Senior VP and Head of Products, Discovery Networks Asia Pacific, has resigned after a year and is reported to return to India

exchange4media Staff Nov 22, 2017 1:53 PM

Nikhil Madhok replaces Ajit Thakur as Business Head of Life OK; Sumanta Bose elevated to Business Head of Jalsha channels

Nikhil Madhok has currently been elevated to the role of Business Head of Star India’s second GEC Life OK from the Marketing Head of Star Plus. The broadcaster has also elevated Sumanta Bose to the Business Head of the Bengali channels Star Jalsha and Star Jalsha Cinema from the Marketing head of the same channels earlier

exchange4media Staff Sep 2, 2015 2:01 PM

Digital takes home a larger pie of TV channels' ad spends

From mobile apps to social media campaigns, broadcasters are upping their ad spends on digital and investing heavily in the medium for higher viewership and engagement

Collin Furtado Dec 4, 2014 7:58 AM

Broadcasters eye digital platforms to enhance viewership in single-TV households

The number of people consuming TV content on digital platforms has been going up. Are broadcasters tapping into the potential of the medium effectively to reach out to their target

Collin Furtado Aug 28, 2014 8:24 AM

TV channels broadening reach through mobile apps

Special mobile apps have been recently introduced to increase the level of engagement beyond 30 minutes to one-hour slots. Industry experts feel these apps have made

Collin Furtado Jul 23, 2014 3:05 AM

Star Plus launches Mahabharat; aims to engage youth with the epic

To promote the show, the channel has initiated innovative concepts such as a Mahabharat museum, interactive virtual wardrobe, mobile apps, contests, out of the box OOH set-ups, etc.

Abid Hasan Sep 9, 2013 8:56 AM

Star Plus launches Junior MasterChef

Star Plus to launch new culinary show Junior MasterChef. The show format, where kids are judged for their cooking skills, was a huge success in Australia last year

Abhinav Trivedi Aug 16, 2013 8:27 AM

Viewer engagement sees 10-fold jump with missed calls

Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles

Saloni Surti May 28, 2013 8:38 PM

Viewer engagement sees 10-fold jump with missed calls

Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles

Saloni Surti May 28, 2013 8:38 PM

Is IPL hitting sixes over GEC revenues?

Is IPL affecting the top line of GECs? At least Q1 every fiscal marks a shift in viewership & advertising trends. e4m decodes...

Abhinav Trivedi Apr 22, 2013 7:34 PM

Star Plus goes disruptive for ‘MasterChef Kitchen Ke Superstars’

From tying up with retail outlets & Mumbai’s dabbawalas to associating with BEST buses on Women’s Day, Star Plus is going all out to create the buzz

Synjini Nandi Mar 8, 2013 9:04 PM

Star Plus readies three-part campaign for MasterChef

The channel has allocated around 75-80% of its marketing spends to television, digital and on-ground to extensively promote the new show

Synjini Nandi Feb 26, 2013 11:16 PM

Star Plus attempts to bring cinema on TV with ‘Saraswatichandra’

The new fiction series will be aired on the 7.30PM time slot. It will replace ‘Yeh khamoshiyaan’. It is Sanjay Leela Bhansali’s TV debut

Synjini Nandi Feb 15, 2013 7:28 PM

Star Plus’ ‘Veera’ creates OOH buzz in Mum & Del

The channel has used traditional outdoor, transit media as well as properties within and outside trade and media agencies

Priyanka Nair Nov 1, 2012 7:09 PM