neeraj-vyas
Sony Max

The TVC, which first aired July 20, marks the launch of an elaborate marketing blitzkrieg across multiple touch points

exchange4media Staff Jul 23, 2019 1:07 PM

NeerajVyas

Sony SAB’s Business Head on the channel's ‘Khushiyon Wali Feeling’ philosophy, life after TRAI’s New Tariff Order and why SAB is the right choice for brands

Shikha Paliwal Jul 10, 2019 8:49 AM

vyas

Vyas, Business Head, Sony SAB and PAL, says there is a need to create content which is good enough to be seen across platforms

exchange4media Staff Jan 17, 2019 8:17 AM

'Aladdin: Naam Toh Suna Hoga’ has tea brand Wagh Bakri, Flamingo heat belt and Sun Pride sunflower oil as its sponsors

exchange4media Staff Aug 14, 2018 8:50 AM

Neeraj Vyas, Sr. EVP & Business Head, Sony Max, Sony Max 2 and Sony Mix makes the most of his weekends by indulging in food, movies, music and precious moments spent with family

Madhuwanti Saha Aug 19, 2017 7:55 AM

According to the Sr. EVP & Business Head, Sony Max, Sony Max 2 and Sony Mix, TV content in India is largely guided by the fact that 92–93% of the country comprises single TV households

Ruhail Amin Aug 10, 2017 7:48 AM

VIVO IPL 2017 registers 40 per cent spike in viewership in first three matches

High scores of VIVO IPL 2017’S first three matches and expansion of BARC universe led to a 40 per cent hike in viewership ratings compared to last year, this also helped Sony MAX to reach the second spot in BARC’s Top 10 channels recently

Madhuwanti Saha Apr 18, 2017 8:41 AM

IPL Season 10 campaign is an ode to all fans, including superstitious and the know-it alls

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with the message ‘10 Saal Aapke Naam’

exchange4media Staff Mar 10, 2017 8:13 AM

IPL Season 10 campaign is an ode to all fans, including superstitious and the know-it alls

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with the message ‘10 Saal Aapke Naam’

exchange4media Staff Mar 10, 2017 8:13 AM

Sony ROX HD will stand its own ground and become successful: NP Singh, SPN

Sony Pictures Networks India has set its eye on achieving leadership in the Hindi music space and grabbing a large market share with the launch of it second music channel, Sony ROX HD

exchange4media Staff Jan 17, 2017 8:16 AM

Guest Column: The big reality is the emergence of DD Direct as a formidable platform to reach out to the rural audiences Neeraj Vyas, Sony MAX

Neeraj Vyas, EVP & Business Head, Sony MAX movie cluster, SPN Network looks back at the highlights of 2016 in the broadcast industry and forecasts 2017

Neeraj Vyas Dec 21, 2016 7:58 AM

Sony Max 2 breaks even within a year of launch; plans to increase ad rates

The channel has been one of the most successful to come out of the Multi Screen Media (MSM) stable, with the channel aggressively selling its inventory only as far six months ago and managing to get 100% of it sold within a short span of time

exchange4media Staff Aug 6, 2015 9:32 AM

DDB Mudra West wins creative mandate for Sony MAX & Six's Pepsi IPL 2015 marketing campaign

Sony MAX and DDB Mudra West have crafted a three-staged campaign for Pepsi IPL called India Ka Tyohaar

exchange4media Staff Mar 14, 2015 2:48 PM

IPL 8 will be telecast in 3 new regional feeds: Neeraj Vyas

Sony Max's Neeraj Vyas talks about the launch of IPL 8 campaign 'India Ka Tyohaar' and why this edition of IPL will be good from advertisers' perspective

Collin Furtado Mar 11, 2015 8:49 AM

Advertising has looked fairly good this year: Neeraj Vyas

Neeraj Vyas, SVP & Business Head, Sony Max & Sony MIX talks about positive growth in advertising this year, digitisation woes, spiralling costs, disproportionate ad and distribution revenues and the road so far for MAX 2

Collin Furtado Dec 29, 2014 8:08 AM

MAX2 adds colour to TV screens this festive season

‘Rang Barse’ movie festival to air every Sunday at 7 pm during the month of November

exchange4media Staff Nov 11, 2014 5:13 PM

IPL7: Reach of tournament has expanded, say marketers

Although the opening match TVR of IPL (3.7) could be matched only once after that till May 10, marketers are confident that the viewership will see a surge now that the elections are over

Abhinav Trivedi May 26, 2014 8:50 AM

IPL 7: GECs gain ground with fragmented viewership

With IPL viewership getting fragmented between online & TV, GECs are emerging as the gainers, say media observers, who add that the viewership of GECs has been consistent because of the change in the programming strategy

Abhinav Trivedi May 12, 2014 8:17 AM

Havas Worldwide roped in as communication partner for Pepsi IPL 2014

Havas Worldwide will be responsible for a complete integrated communication campaign – including the launch, promotion & sustainability. The campaign is scheduled to break shortly

exchange4media Staff Jan 11, 2014 9:01 AM

Havas Worldwide roped in as communication partner for Pepsi IPL 2014

Havas Worldwide will be responsible for a complete integrated communication campaign – including the launch, promotion & sustainability. The campaign is scheduled to break shortly

exchange4media Staff Jan 10, 2014 3:11 PM