Vyas, who has been associated with the network for over 27 years, now starts a new inning at SPNI as its business head for SET, SAB, PAL and Hindi movies

exchange4media Staff May 16, 2023 8:56 AM

While Danish Khan will serve as Business Head for Sony LIV and Studio NEXT, Neeraj Vyas will oversee SPNI's Hindi language entertainment as Business Head for SET, SAB, PAL, and Hindi Movies

exchange4media Staff May 15, 2023 11:30 AM

The channel is transitioning from a comedy brand to one that tells stories that resonate with people's everyday lives

exchange4media Staff Nov 4, 2022 9:06 AM

In a conversation with exchange4media, Neeraj Vyas, Business Head - Sony SAB, talks about the Sony SAB content strategy and on bringing 80s iconic show back on TV

Sonam Saini Dec 14, 2020 9:35 AM

The 'Yeh Hai Desh Ki Deewangi' anniversary campaign aired on 20 July and witnessed a phenomenal response across social media platforms

exchange4media Staff Oct 18, 2019 6:43 PM

The TVC, which first aired July 20, marks the launch of an elaborate marketing blitzkrieg across multiple touch points

exchange4media Staff Jul 23, 2019 1:07 PM

Sony SAB’s Business Head on the channel's ‘Khushiyon Wali Feeling’ philosophy, life after TRAI’s New Tariff Order and why SAB is the right choice for brands

Shikha Paliwal Jul 10, 2019 8:49 AM

Vyas, Business Head, Sony SAB and PAL, says there is a need to create content which is good enough to be seen across platforms

exchange4media Staff Jan 17, 2019 8:17 AM

'Aladdin: Naam Toh Suna Hoga’ has tea brand Wagh Bakri, Flamingo heat belt and Sun Pride sunflower oil as its sponsors

exchange4media Staff Aug 14, 2018 8:50 AM

Neeraj Vyas, Sr. EVP & Business Head, Sony Max, Sony Max 2 and Sony Mix makes the most of his weekends by indulging in food, movies, music and precious moments spent with family

Madhuwanti Saha Aug 19, 2017 7:55 AM

According to the Sr. EVP & Business Head, Sony Max, Sony Max 2 and Sony Mix, TV content in India is largely guided by the fact that 92–93% of the country comprises single TV households

Ruhail Amin Aug 10, 2017 7:48 AM

High scores of VIVO IPL 2017’S first three matches and expansion of BARC universe led to a 40 per cent hike in viewership ratings compared to last year, this also helped Sony MAX to reach the second spot in BARC’s Top 10 channels recently

Madhuwanti Saha Apr 18, 2017 8:41 AM

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with the message ‘10 Saal Aapke Naam’

exchange4media Staff Mar 10, 2017 8:13 AM

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with the message ‘10 Saal Aapke Naam’

exchange4media Staff Mar 10, 2017 8:13 AM

Sony Pictures Networks India has set its eye on achieving leadership in the Hindi music space and grabbing a large market share with the launch of it second music channel, Sony ROX HD

exchange4media Staff Jan 17, 2017 8:16 AM

Neeraj Vyas, EVP & Business Head, Sony MAX movie cluster, SPN Network looks back at the highlights of 2016 in the broadcast industry and forecasts 2017

Neeraj Vyas Dec 21, 2016 7:58 AM

The channel has been one of the most successful to come out of the Multi Screen Media (MSM) stable, with the channel aggressively selling its inventory only as far six months ago and managing to get 100% of it sold within a short span of time

exchange4media Staff Aug 6, 2015 9:32 AM

Sony MAX and DDB Mudra West have crafted a three-staged campaign for Pepsi IPL called India Ka Tyohaar

exchange4media Staff Mar 14, 2015 2:48 PM

Sony Max's Neeraj Vyas talks about the launch of IPL 8 campaign 'India Ka Tyohaar' and why this edition of IPL will be good from advertisers' perspective

Collin Furtado Mar 11, 2015 8:49 AM

Neeraj Vyas, SVP & Business Head, Sony Max & Sony MIX talks about positive growth in advertising this year, digitisation woes, spiralling costs, disproportionate ad and distribution revenues and the road so far for MAX 2

Collin Furtado Dec 29, 2014 8:08 AM