neeraj-vyas

Vyas, Business Head, Sony SAB and PAL, says there is a need to create content which is good enough to be seen across platforms

exchange4media Staff 17-January-2019

'Aladdin: Naam Toh Suna Hoga’ has tea brand Wagh Bakri, Flamingo heat belt and Sun Pride sunflower oil as its sponsors

exchange4media Staff 14-August-2018

Neeraj Vyas, Sr. EVP & Business Head, Sony Max, Sony Max 2 and Sony Mix makes the most of his weekends by indulging in food, movies, music and precious moments spent with family

Madhuwanti Saha 19-August-2017

According to the Sr. EVP & Business Head, Sony Max, Sony Max 2 and Sony Mix, TV content in India is largely guided by the fact that 92–93% of the country comprises single TV households

Ruhail Amin 10-August-2017

High scores of VIVO IPL 2017’S first three matches and expansion of BARC universe led to a 40 per cent hike in viewership ratings compared to last year, this also helped Sony MAX to reach the second spot in BARC’s Top 10 channels recently

Madhuwanti Saha 18-April-2017

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with the message ‘10 Saal Aapke Naam’

exchange4media Staff 10-March-2017

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with the message ‘10 Saal Aapke Naam’

exchange4media Staff 10-March-2017

Sony Pictures Networks India has set its eye on achieving leadership in the Hindi music space and grabbing a large market share with the launch of it second music channel, Sony ROX HD

exchange4media Staff 17-January-2017

Neeraj Vyas, EVP & Business Head, Sony MAX movie cluster, SPN Network looks back at the highlights of 2016 in the broadcast industry and forecasts 2017

Neeraj Vyas 21-December-2016

The channel has been one of the most successful to come out of the Multi Screen Media (MSM) stable, with the channel aggressively selling its inventory only as far six months ago and managing to get 100% of it sold within a short span of time

exchange4media Staff 06-August-2015

Sony MAX and DDB Mudra West have crafted a three-staged campaign for Pepsi IPL called India Ka Tyohaar

exchange4media Staff 14-March-2015

Sony Max's Neeraj Vyas talks about the launch of IPL 8 campaign 'India Ka Tyohaar' and why this edition of IPL will be good from advertisers' perspective

Collin Furtado 11-March-2015

Neeraj Vyas, SVP & Business Head, Sony Max & Sony MIX talks about positive growth in advertising this year, digitisation woes, spiralling costs, disproportionate ad and distribution revenues and the road so far for MAX 2

Collin Furtado 29-December-2014

‘Rang Barse’ movie festival to air every Sunday at 7 pm during the month of November

exchange4media Staff 11-November-2014

Although the opening match TVR of IPL (3.7) could be matched only once after that till May 10, marketers are confident that the viewership will see a surge now that the elections are over

Abhinav Trivedi 26-May-2014

With IPL viewership getting fragmented between online & TV, GECs are emerging as the gainers, say media observers, who add that the viewership of GECs has been consistent because of the change in the programming strategy

Abhinav Trivedi 12-May-2014

Havas Worldwide will be responsible for a complete integrated communication campaign – including the launch, promotion & sustainability. The campaign is scheduled to break shortly

exchange4media Staff 11-January-2014

Havas Worldwide will be responsible for a complete integrated communication campaign – including the launch, promotion & sustainability. The campaign is scheduled to break shortly

exchange4media Staff 10-January-2014

Although economic slowdown is affecting all media platforms, 10+2 ad cap has aggravated problems for b’casting industry as it has taken away its inventory flexibility

Abhinav Trivedi 17-October-2013

The reach of Hindi movie channels is almost at par with GECs, says the EVP and Business Head of Set Max, while talking about the robust nature of the genre

Abhinav Trivedi 20-August-2013

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