Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner

Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM


While some experts say celebrities can voice their opinion on social & political issues, others believe brands can go for a clause in agreements about taking a political or ideological position   

Ruhail Amin Jan 28, 2020 8:41 AM

Vodafone's elderly couple Vs Airtel's kids: Telecom operators put the cute appeal to test?blur=25

The two telecom giants return to the combat zone with their new 360-degree campaigns as they compete for brand recall, consumers

Sarmistha Neogy May 9, 2017 8:05 AM

Guest Column: In 2017, social media platforms to invest in transparent and platform agnostic measurements: Naresh Gupta, Bang in the Middle?blur=25

Naresh Gupta, CSO, Bang in the Middle, speaks about events which made 2016 interesting and memorable and if 2017 will usher in some stability

Naresh Gupta Jan 2, 2017 8:11 AM

Guest Column: Demonetisation and Consumerism - Naresh Gupta, Bang in the Middle?blur=25

In a country where credit card is a status symbol, going plastic in transaction is not something that can happen overnight. Is this an opportunity for the brands to connect with consumers in new way? Can demonetisation become the new anchor for driving brand conversations? – writes Naresh Gupta, CSO, Managing Partner at Bang in the Middle

Naresh Gupta Nov 30, 2016 8:02 AM

Bond of Pan Masalas falls flat with Pierce Brosnan creative?blur=25

Following a furore on social media, the brand came out with a statement saying that there is lack of awareness about the product Pan Bahar which has no nicotine or tobacco

Sarmistha Neogy Oct 10, 2016 7:56 AM

IndiaMART launches digital campaign to highlight its unique feature of customisation?blur=25

Conceptualised by ‘Bang in the Middle’ the film #JaisaChahiyeWaisaPaaiye depicts a hunt for an ‘exotic’elephant to emphasise on how consumers no longer seek only the easily available in the market

exchange4media Staff Sep 10, 2016 8:12 AM

Making sense of Myntra's acquisition of Jabong?blur=25

We spoke to brand consultants and digital experts in order to understand what this deal means for the consumers and whether Flipkart took the right decision by acquiring a 'loss making company' like Jabong

Sarmistha Neogy Jul 27, 2016 7:56 AM

Brands get trendy being on social; use online influencers to grab eyeballs?blur=25

The role of social media influencers is on the rise these days as brands increasingly count on them to generate conversation and grab eyeballs

Sarmistha Neogy Jun 3, 2016 8:06 AM

Union Budget 2016: Advertising Experts express mixed reactions?blur=25

The Union Budget 2016 is aimed at boosting growth while ensuring fiscal prudence with a strong focus on the rural sector. We spoke to leading advertising leaders about their views on the latest Union Budget.

Sarmistha Neogy Mar 1, 2016 8:36 AM

Tribute: Naresh Gupta: AGK, the inspirational figure?blur=25

The lessons I learnt from A. G Krishnamurthy have remained the lessons that made my career writes Naresh Gupta

Naresh Gupta Feb 8, 2016 8:06 AM

Condom ads get bolder but still shy away from direct communication: Experts?blur=25

The commercial condom market has not only grown in size, but has also witnessed sea change in its communication which has become bolder with time

Sarmistha Neogy Feb 8, 2016 8:02 AM

Bang in the Middle wins SH Group’s upcoming retail venture?blur=25

SH Group’s upcoming retail venture will start with a range of chilled, processed and packaged chicken and over a period of time will also have eggs, fresh veggies and goats

exchange4media Staff Dec 23, 2015 12:29 PM

Only Vimal launches #CutFromADifferentCloth campaign as an ode to people who dare to think differently?blur=25

The digital leg of the campaign, conceptualised by Bang in the Middle, tells the story of a schizophrenic father and his son who quits his high-profile job to fulfil his dad’s wish

Sarmistha Neogy Dec 3, 2015 8:09 AM

Urban Ladder releases emotional ‘Homecoming’ spot around Diwali?blur=25

The digital film conceptualised by Boring Brands captures the emotional journey of older parents who decide to move into their son’s home

Sarmistha Neogy Nov 4, 2015 8:26 AM

Bang in the Middle wins creative mandate of IndiaMart?blur=25

The agency will be responsible for driving integrated marketing communication for IndiaMart, which will involve formulation of brand strategy and brand communication and management across traditional and digital media

exchange4media Staff Jul 28, 2015 12:54 PM

Flipkart's funny take on advertising agencies' TVC pitches?blur=25

To announce its latest category-based sales, Flipkart has rolled out digital films under the campaign ‘Sale that sells itself’, which poke fun at ideas pitched to Flipkart by advertising agencies

Sarmistha Neogy Apr 16, 2015 9:37 AM

A twist in the tale: Salman Khan does ‘Mauka Mauka’ for Pro Kabaddi Season 2?blur=25

After the tremendous success of the ‘Mauka Mauka’ series, Star Sports has launched a new ‘Mauka’ ad with Salman Khan to promote the upcoming season of Pro Kabaddi League

Sarmistha Neogy Mar 27, 2015 9:18 AM appoints Bang in the Middle as its communication agency?blur=25

Fashion portal Zovi is looking at expanding its offering and geographical spread

exchange4media Staff Mar 11, 2015 9:34 AM

Jabong launches 'Be You' campaign?blur=25

Created by Bang In The Middle, the new TVC conspicuously emanates the philosophy around which Jabong functions, with a message directed in two simple yet assertive words, 'Be You'

exchange4media Staff Sep 16, 2014 8:09 AM