The report also stated that there is a mismatch between ad spend and time spent. Though 7% of time is spent on short form video, less than 1% of ad dollars is spent on these platforms

exchange4media Staff Oct 21, 2021 4:34 PM

Zee Digital?blur=25

While the network witnessed growth across the portfolio, the largest growth contributions came from, Zee News, DNA, and WION

exchange4media Staff May 4, 2021 3:04 PM


According to the report released by Kantar, about 84% of users access the Internet for entertainment purposes

exchange4media Staff May 6, 2020 12:01 PM


The ranking is based on apps classified under entertainment categories on iOS and Google Play

exchange4media Staff Mar 30, 2020 3:20 PM


This makes Gaana the country’s first music streaming app to have crossed the mark

exchange4media Staff Feb 11, 2020 2:32 PM

Bold and beautiful?blur=25

As part of its content acquisition deal with BBL Distribution, MX Player will be the only platform in India to host the show watched in over 100 countries  

exchange4media Staff Sep 5, 2019 1:10 PM