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How financial service brands can create 'marketing moments' effectively

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Experts will convene today for e4m's ongoing series with Salesforce -- Moments Made By Marketing

exchange4media Staff Jul 20, 2021 9:33 AM

'Companies in India will use up to 25 data sources to build unified customer view in 2021'

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Salesforce-e4m webinar: The panel concluded that to manage building a unified view of customers, there are five key areas to look at - quality, timeliness, data integration, consent and identity

exchange4media Staff Jan 20, 2021 8:42 AM

Salesforce-e4m webinar today: Panel to discuss redefining marketing moments for consumers

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The discussion will shed light on how personalised experiences have become key to building a customer experience and ensuring a delightful customer journey

exchange4media Staff Jan 19, 2021 8:39 AM

‘Everything we do has to be analyzed & has to have a return on investment’

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e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing’ series powered by Salesforce

Simran Sabherwal Dec 22, 2020 9:00 AM

‘The opportunity that the pandemic opened up for us was omni-channel’

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As part of a special series ‘Moments Made By Marketing' powered by Salesforce, Sachin Kamat, Director, Enrich, highlights how the salon chain leverages data & technology to serve its clientele

exchange4media Staff Dec 15, 2020 8:40 AM