mobile-first

At the Screenage Mobile Marketing Conference, MD of Pizza Hut (India Subcon) - Yum Restaurants International threw light on few consumer trends of millennials that brands can leverage

exchange4media Staff 01-November-2018

Millennials might be the best understood generation ever. It's up to marketers to decide whether they continue to hope for success using superficial data, or gather the courage to dive deep into real data and insights, to understand Millennials as individuals and reach them with personalized experiences

Ganga Ganapathi 06-February-2018

The three things that concern the digital media world, and will play a vital role in the coming year, are the growing focus and importance on audiences, a decisive move towards mobile-only consumption and finally, re-visiting digital media monetization

Manish Maheshwari 28-December-2017

At the 10th edition of Indian Magazine Congress, Maheshwer Peri, founder and chairman, Pathfinder Publishing and Harish Nair, National Director, Digital Strategy, GroupM stressed on the importance of adopting mobile first strategy

exchange4media Staff 11-November-2016

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