mobile-first

Mobile ‘short drama' ad spend up 423% in Indian subcontinent

Short Drama Ad Spend Soars 423% in Indian Subcontinent?blur=25

As per New AppsFlyer, the Indian Subcontinent’s short drama sector has grown by 95% in subscription-paid installs

e4m Staff Jun 17, 2026 4:58 PM

Kuku’s IPO could put microdramas on India’s public-market map

Kuku's IPO: A Game-Changer for India's Microdrama Industry?blur=25

If the proposed listing goes through, Kuku may become the first Indian microdrama-led startup to test if public markets are ready for mobile-first entertainment as a serious consumer internet business

Kanchan Srivastava Jun 8, 2026 8:53 AM

Dayanidhi Maran, son Karan to launch mobile-first streaming venture: Reports

Dayanidhi Maran, son Karan to launch mobile-first streaming venture: Reports?blur=25

The platform is expected to be formally unveiled by the end of this month

e4m Staff May 23, 2026 8:52 AM

Screenage 2021: 'Voice search to be a big factor in commerce going forward'

screenage?blur=25

An august panel of experts discussed creating mobile experiences to keep the consumers spending

exchange4media Staff Oct 23, 2021 8:16 AM