mirinda

After a decade Jhala steps down as the CEO of BBDO India, we speak to the veteran adman about his 30-year-long journey in the industry

Misbaah Mansuri Jun 14, 2018 8:54 AM

The campaigns have been sent for the Cannes Creative Effectiveness Lions category. #ReleaseThePressure had won one silver, while Savlon Healthy Hand Chalk Stick had won two Gold, one Silver and four Bronze last year

exchange4media Staff May 30, 2018 8:53 AM

#ReleaseThePressure campaign for Mirinda has already bagged a Silver in the PR Lions (Integrated) category at Cannes Lions 2017.

exchange4media Staff May 22, 2018 9:42 AM

From Mirinda India to Tinder, this month's top five ads will reinforce the belief that viral content is consumed because it meets these human emotional needs.

Misbaah Mansuri Mar 9, 2018 7:43 AM

From embracing progressive themes for social good to creating conversation on topics that were considered taboo, these ads definitely struck the right notes and have slayed it through their powerful storytelling

Misbaah Mansuri Dec 29, 2017 8:58 AM

Mirinda introduces innovative packaging to further its #releasethepressure campaign

The packaging innovation is a part of Mirinda’s ‘No More Pressurepanti, Only Pagalpanti’ campaign

exchange4media Staff Apr 29, 2017 7:56 AM

Mirinda bats for school students feeling the exam pressure

Mirinda’s latest #ReleaseThePressure campaign to address the issue of student suicides and depression brought on by the pressure to perform especially during exam season.

exchange4media Staff Feb 28, 2017 8:16 AM

Vipul Prakash to take over from Deepika Warrier as Marketing Head, PepsiCo

Prakash, who currently is Vice President, Innovations, PepsiCo Dubai is to take over from Deepika Warrier as Pepsico Marketing Head in October this year, according to media reports

exchange4media Staff Aug 4, 2014 9:27 AM

Raj is proof that our ECDs can be NCD or CCO in any other agency: Josy Paul

The Chairman & Chief Creative Officer, BBDO talks about Raj Deepak Das' recent exit from BBDO & appointment as CCO at Leo Burnett India; BBDO's new wins & the agency completing six years

Priyanka Mehra Apr 29, 2014 8:05 AM

Mirinda innovates on social media with ‘Tweetmob’

Leveraging the power of direct impulsive conversation on social media, Mirinda is experimenting with ‘Tweetmobs’

exchange4media Staff Feb 24, 2012 9:01 AM

Red Digital bags social media duties for Pepsico’s Mirinda

Red Digital will build and execute social media strategies that will help PepsiCo’s Mirinda reach out to the audience on social media platforms

exchange4media Staff Feb 16, 2012 7:37 AM

Mirinda expands its extent of ‘Pagalpanti’

Mirinda has launched two new flavours, which is supported by a robust 360-degree campaign & a consumer engagement programme – Taste Twister Challenge

exchange4media Staff Feb 8, 2012 12:45 PM