From brand safety to budget strategy, marketers navigate a new reality where global uncertainty shapes campaigns as much as consumer data

Anuja Jain Mar 18, 2026 9:25 AM

With shipments disrupted, rupee weakened and retail inflation rising, brands across FMCG, fashion, beauty, jewellery and hospitality to reassess marketing budgets

Kanchan Srivastava Mar 16, 2026 9:32 AM

Aviation, travel, FMCG, fashion and logistics advertisers among the first to recalibrate marketing spends, executives tell e4m

Kanchan Srivastava Mar 2, 2026 8:24 AM

As global players exercise caution, India's advertising industry is likely to feel a domino effect, say some industry watchers; others are hopeful of recovery from festive season spending

Kanchan Srivastava Jun 24, 2025 8:28 AM