micro-creator

How India's influencer marketing is being rebooted from the ground up

Creator Economy?blur=25

Industry executives say influencer marketing is shifting from vanity metrics to trust, micro creators and measurable conversions, as brands prioritise authenticity and performance over reach

Shalinee Mishra May 18, 2026 8:47 AM

The rise of micro-creator studios in India: Are brands ready to buy creator IP?

Influencers?blur=25

Indian creators are no longer waiting for brands to cast them in campaigns

Soumya Gawri Aug 11, 2025 7:53 AM