mera-ghar

As microdramas take off, brands move from placement to participation

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From JK Super Cement to Meesho and RuPay to Tinder and P&G, brands are moving beyond product placement, betting on serialised storytelling to build deeper engagement with mobile-first audiences

Kanchan Srivastava Aug 27, 2026 9:30 AM

MP Birla Cement & Ogilvy Kolkata curate campaign film

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The film revolves around the thought of home being a place where there’s always room for everyone

exchange4media Staff Aug 17, 2020 12:55 PM