media-engagement

The Photo Opportunity: When a picture adds power to the PR story

When a picture adds power to the PR story?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how photo opportunities can amplify a PR story without overshadowing the narrative

Ganapathy Viswanathan 24 minutes ago

Amit Deshmukh joins Eaton as External Communication Lead

Amit Deshmukh?blur=25

In his new role, he will lead strategic media engagement, thought leadership and corporate storytelling, with a focus on strengthening Eaton's brand and reputation in the Indian market

e4m Staff Sep 16, 2026 5:25 PM

How much is one more scroll worth? Meta trial puts attention economics under scrutiny

Meta Trial Challenges Attention Economics and Child Safety Online?blur=25

Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable

Shantanu David Aug 19, 2026 9:24 AM

Jaikishin Chhaproo: Ideas that endure, impact that multiplies

Celebrating Jaikishin Chhaproo: A Marketing Visionary's Impact?blur=25

Jaikishin Chhaproo, Head of Media & Brand PR at ITC Limited, who celebrates his birthday today, is one of the industry’s most consistent and thoughtful voices

e4m Staff Aug 13, 2026 11:39 AM