From mCaffeine’s Powdered Coffee Body Scrub to Laneige’s Lip Sleeping Mask, brands are seeing user reviews building early momentum and triggering ripple effect of results being shared online

Sunidhi Vijay Jul 7, 2025 9:12 AM

On Alia Bhatt's birthday, we revisit some of her recent ad campaigns and brand endorsements

e4m Staff Mar 15, 2024 7:58 AM

Sanon has teamed up with mCaffeine parent PEP Technologies to launch the skincare brand Hyphen

exchange4media Staff Jul 27, 2023 4:51 PM

The campaign is conceptualized and executed by Wondrlab

exchange4media Staff Jun 8, 2023 6:05 PM

The campaign includes two brand films

exchange4media Staff Jun 8, 2023 12:48 PM

The actor is now the face of the brand for its body wash and body scrub

exchange4media Staff Mar 22, 2022 11:20 AM