Max is redefining what “new” means in fashion making it a constant, not a season

e4m Staff Sep 12, 2025 11:00 AM

Beyond Siddhant Chaturvedi’s mass appeal and Gen Z connect, he brings an edge that aligns with young Indians who live at the intersection of music, movement and style

e4m Staff Aug 18, 2025 12:18 PM

Max Fashion has also teamed up with a collective of digital-first creators, including Sufi Motiwala, Devishi Madan, and Dev Rayani

e4m Staff Jan 31, 2025 4:41 PM

Kalki Koechlin will be the face of the brand’s ‘New New You’ campaign

e4m Staff Sep 20, 2024 11:51 AM

The brand films are being broadcast across TV, social media and digital platforms

exchange4media Staff Nov 13, 2020 2:23 PM

The campaign has been conceptualised by Dentsu Webchutney, Bangalore

exchange4media Staff Mar 14, 2020 1:44 PM

Customer engagement is at the heart of Max's #HoliApnoWali campaign, conceptualised by Lightstream

exchange4media Staff Mar 7, 2020 9:06 AM