Marketers these days consider social media influencers more lucrative than organic search and paid marketing

Anjali Thakur 30-April-2019

While Audi has been part of on-screen branding in the movie, brands like Oppo, Myntra, Pantaloons, Max Fashion and Adidas have launched Avengers-inspired products

Dolly Mahayan 29-April-2019

The campaign is led by music video, written by Dentsu Webchutney, sung and composed by Anushka Manchanda and created in association with Culture Machine

exchange4media Staff 13-March-2019

From Olay to Max Fashion and Sugar Cosmetics to Platnium Evara, brands have creatively pushed the envelope by producing ad campaigns that instill a social change

Noel Dsouza 08-March-2019

At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media among others to speak

exchange4media Staff 05-March-2019

From TATA TEA to Max Fashion, we take a look at campaigns that beautifully captured the essence of Durga Puja.

exchange4media Staff 19-October-2018

This is a platform for little ones to showcase their talent. With this property, Kids wear contribution grew by 35 per cent.

exchange4media Staff 21-May-2018

MAX is geared up for its fourth edition to provide a platform for fashion designing students to unleash their creativity

exchange4media Staff 08-February-2018

The film has been conceptualised by JWT and brilliantly leverages the insight that there are endless ways to win your partner back after a tiff

exchange4media Staff 24-October-2017

Mahendra also gives a sneak peek of a major digital move that the brand plans to make in a month or two

Akshata R Murthy 06-October-2017

The agency signed up brands across diverse sectors, including The Lodha Group, Zee Media Corp, Indian Merchant Chambers, Enamor, Celio, VVF, Radio Mirchi, and Max Fashions, among others

exchange4media Staff 25-January-2014