The brand films are being broadcast across TV, social media and digital platforms

exchange4media Staff Nov 13, 2020 2:23 PM

The campaign has been conceptualised by Dentsu Webchutney, Bangalore

exchange4media Staff Mar 14, 2020 1:44 PM

Customer engagement is at the heart of Max's #HoliApnoWali campaign, conceptualised by Lightstream

exchange4media Staff Mar 7, 2020 9:06 AM

The brand has asked people to also donate for ‘The Wall of Kindness’

exchange4media Staff Sep 4, 2019 4:57 PM

Brands like Bata, Ghadi, Max Fashion and Reliance Trends come up with campaigns highlighting brotherhood and camaraderie

exchange4media Staff Jun 5, 2019 8:42 AM

The film has been conceptualized by Max’s creative agency, JWT Bangalore.and is being widely promoted on YouTube, Facebook, and Instagram

exchange4media Staff Jun 4, 2019 2:09 PM

Marketers these days consider social media influencers more lucrative than organic search and paid marketing

Anjali Thakur Apr 30, 2019 8:37 AM

While Audi has been part of on-screen branding in the movie, brands like Oppo, Myntra, Pantaloons, Max Fashion and Adidas have launched Avengers-inspired products

Dolly Mahayan Apr 29, 2019 9:25 AM

The campaign is led by music video, written by Dentsu Webchutney, sung and composed by Anushka Manchanda and created in association with Culture Machine

exchange4media Staff Mar 13, 2019 1:43 PM

From Olay to Max Fashion and Sugar Cosmetics to Platnium Evara, brands have creatively pushed the envelope by producing ad campaigns that instill a social change

Noel Dsouza Mar 8, 2019 9:41 AM

At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media among others to speak

exchange4media Staff Mar 5, 2019 9:02 AM

From TATA TEA to Max Fashion, we take a look at campaigns that beautifully captured the essence of Durga Puja.

exchange4media Staff Oct 19, 2018 8:07 AM

This is a platform for little ones to showcase their talent. With this property, Kids wear contribution grew by 35 per cent.

exchange4media Staff May 21, 2018 12:46 PM

MAX is geared up for its fourth edition to provide a platform for fashion designing students to unleash their creativity

exchange4media Staff Feb 8, 2018 4:12 PM

The film has been conceptualised by JWT and brilliantly leverages the insight that there are endless ways to win your partner back after a tiff

exchange4media Staff Oct 24, 2017 11:45 AM

Mahendra also gives a sneak peek of a major digital move that the brand plans to make in a month or two

Akshata R Murthy Oct 6, 2017 8:27 AM

The agency signed up brands across diverse sectors, including The Lodha Group, Zee Media Corp, Indian Merchant Chambers, Enamor, Celio, VVF, Radio Mirchi, and Max Fashions, among others

exchange4media Staff Jan 25, 2014 8:46 AM