The Chairman of SAB Group, Adhikari spoke during the first episode of e4m's Future Talk Series about the journey of the group, rise of OTT and playbook for good content
exchange4media Staff Jul 14, 2020 8:28 AM
Viewers have to spot a dancing Santa on their screens from 7 am till 11 am every day to win 100 Saregama Carvaans
exchange4media Staff Dec 18, 2019 7:42 PM
SABGROUP’s Mastiii Channel has garnered 142mn impressions, beating its own past record
exchange4media Staff Nov 1, 2017 2:24 PM
In terms of reach, Mastiii leaves behind frontrunner Hindi GECs like Star Plus and Zee TV by 22% and 28% in their respective morning day parts
exchange4media Staff Jul 4, 2017 2:11 PM
Mastiii commands the highest market share of 18%
exchange4media Staff May 30, 2017 3:39 PM
#Banodheet saw a whopping 1.4 crore impressions with several thousand tweets to its credit
exchange4media Staff Jan 4, 2017 2:30 PM
SABGROUP is ready to bring about a positive change in society with its new #BanoDheet campaign
exchange4media Staff Dec 29, 2016 8:07 AM
Youth Channel from the SAB Group umbrella has set a new benchmark in the music genre by garnering 30 GRPs, the highest that the genre has ever seen over the years. The channel now leads by 45% from the #2 Channel –Sony Mix and 52% from the #3 channel -9XM
exchange4media Staff Nov 9, 2016 11:34 AM
Mastiii Star Wars is a musical war between the stars of Bollywood which will be aired every Sunday from 6pm to 7pm. And, will have two songs from the same actor, actress, singer or music composer back-to-back. The show will be telecast twice in a day from Monday to Saturday between 9am to 10am in morning and 5pm to 7pm in evening
exchange4media Staff Apr 14, 2016 3:48 PM
With the festival of Holi around, most of the channels have lined up something exclusive ranging from action movies, animations and special shows, while few have taken a different route to raise awareness about saving water
exchange4media Staff Mar 23, 2016 8:41 AM
The TDSAT verbal order comes in response to a petition filed by a leading music broadcaster. Following this, TRAI will not take any action against Mastiii, 9XM, MTunes & B4U channels
Priyanka Mehra and Abhinav Trivedi Sep 27, 2013 7:53 AM
Sri Adhikari Brothers is launching its humour channel, Masti Khor, along with YouTube Comedy Week. The group plans to launch three more YouTube channels in different genres
exchange4media Staff Sep 6, 2013 7:43 AM
Sri Adhikari Brothers is launching its humour channel, Masti Khor, along with YouTube Comedy Week on Sept 5. The group plans to launch three more YouTube channels in different genres
exchange4media Staff Sep 5, 2013 2:55 PM
Sri Adhikari Brothers has taken music channel Mastiii and regional entertainment channel Dabangg to leadership positions in their respective genres.
exchange4media Staff Nov 7, 2011 7:47 AM
Markand Adhikari, the man behind four successful channels, has announced his return to the Hindi GEC fold with the launch of three new channels by January 20, 2011.
Fatema Rajkotwala Jan 17, 2011 8:55 AM
MSM is set to expand its channel bouquet with the addition of a new 24-hour music channel. The proposed channel is likely be launched by mid-December. Meanwhile, planners have mixed reviews on the launch of a new music channel and how it will affect the Hindi music genre.
Khushboo Tanna Oct 15, 2010 8:16 AM
Bringing in the laughs, it seems, is paying rich dividends to channels like SAB TV and Mastiii. SAB has been outdoing channels like Imagine and STAR One. On the other hand, Mastiii’s mix of music served up with some comedy is also working. The question, however, is has there been enough experimentation in the comedy genre or is there still untapped potential here?
Keeping up with its initial promise, Mastiii, the music and entertainment channel from Sri Adhikari Brothers, has managed to top this genre for six consecutive weeks on the back of its mix of Hindi music and comedy. Though initially ad-free, the channel has now signed up a host of advertisers.
Khushboo Tanna Sep 27, 2010 8:12 AM