mastiii

SABGROUP’s Mastiii Channel has garnered 142mn impressions, beating its own past record

exchange4media Staff 01-November-2017

In terms of reach, Mastiii leaves behind frontrunner Hindi GECs like Star Plus and Zee TV by 22% and 28% in their respective morning day parts

exchange4media Staff 04-July-2017

Mastiii commands the highest market share of 18%

exchange4media Staff 30-May-2017

#Banodheet saw a whopping 1.4 crore impressions with several thousand tweets to its credit

exchange4media Staff 04-January-2017

SABGROUP is ready to bring about a positive change in society with its new #BanoDheet campaign

exchange4media Staff 29-December-2016

Youth Channel from the SAB Group umbrella has set a new benchmark in the music genre by garnering 30 GRPs, the highest that the genre has ever seen over the years. The channel now leads by 45% from the #2 Channel –Sony Mix and 52% from the #3 channel -9XM

exchange4media Staff 09-November-2016

Mastiii Star Wars is a musical war between the stars of Bollywood which will be aired every Sunday from 6pm to 7pm. And, will have two songs from the same actor, actress, singer or music composer back-to-back. The show will be telecast twice in a day from Monday to Saturday between 9am to 10am in morning and 5pm to 7pm in evening

exchange4media Staff 14-April-2016

With the festival of Holi around, most of the channels have lined up something exclusive ranging from action movies, animations and special shows, while few have taken a different route to raise awareness about saving water

exchange4media Staff 23-March-2016

The TDSAT verbal order comes in response to a petition filed by a leading music broadcaster. Following this, TRAI will not take any action against Mastiii, 9XM, MTunes & B4U channels

Priyanka Mehra and Abhinav Trivedi 27-September-2013

Sri Adhikari Brothers is launching its humour channel, Masti Khor, along with YouTube Comedy Week. The group plans to launch three more YouTube channels in different genres

exchange4media Staff 06-September-2013

Sri Adhikari Brothers is launching its humour channel, Masti Khor, along with YouTube Comedy Week on Sept 5. The group plans to launch three more YouTube channels in different genres

exchange4media Staff 05-September-2013

Sri Adhikari Brothers has taken music channel Mastiii and regional entertainment channel Dabangg to leadership positions in their respective genres.

exchange4media Staff 07-November-2011

Markand Adhikari, the man behind four successful channels, has announced his return to the Hindi GEC fold with the launch of three new channels by January 20, 2011.

Fatema Rajkotwala 17-January-2011

MSM is set to expand its channel bouquet with the addition of a new 24-hour music channel. The proposed channel is likely be launched by mid-December. Meanwhile, planners have mixed reviews on the launch of a new music channel and how it will affect the Hindi music genre.

Khushboo Tanna 15-October-2010

Bringing in the laughs, it seems, is paying rich dividends to channels like SAB TV and Mastiii. SAB has been outdoing channels like Imagine and STAR One. On the other hand, Mastiii’s mix of music served up with some comedy is also working. The question, however, is has there been enough experimentation in the comedy genre or is there still untapped potential here?

Shikha 14-October-2010

Keeping up with its initial promise, Mastiii, the music and entertainment channel from Sri Adhikari Brothers, has managed to top this genre for six consecutive weeks on the back of its mix of Hindi music and comedy. Though initially ad-free, the channel has now signed up a host of advertisers.

Khushboo Tanna 27-September-2010

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