mastiii
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SABGROUP’s Mastiii Channel has garnered 142mn impressions, beating its own past record

exchange4media Staff Nov 1, 2017 2:24 PM

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In terms of reach, Mastiii leaves behind frontrunner Hindi GECs like Star Plus and Zee TV by 22% and 28% in their respective morning day parts

exchange4media Staff Jul 4, 2017 2:11 PM

Mastiii sees huge response for #BanoDheet campaign?blur=25

#Banodheet saw a whopping 1.4 crore impressions with several thousand tweets to its credit

exchange4media Staff Jan 4, 2017 2:30 PM

Mastiii becomes ‘dheet’ to make a better India?blur=25

SABGROUP is ready to bring about a positive change in society with its new #BanoDheet campaign

exchange4media Staff Dec 29, 2016 8:07 AM

Mastiii garners highest GRP ever?blur=25

Youth Channel from the SAB Group umbrella has set a new benchmark in the music genre by garnering 30 GRPs, the highest that the genre has ever seen over the years. The channel now leads by 45% from the #2 Channel –Sony Mix and 52% from the #3 channel -9XM

exchange4media Staff Nov 9, 2016 11:34 AM

Mastiii, launches two new shows- 'Mastiii Starwars' and 'Mastiii Doubles'?blur=25

Mastiii Star Wars is a musical war between the stars of Bollywood which will be aired every Sunday from 6pm to 7pm. And, will have two songs from the same actor, actress, singer or music composer back-to-back. The show will be telecast twice in a day from Monday to Saturday between 9am to 10am in morning and 5pm to 7pm in evening

exchange4media Staff Apr 14, 2016 3:48 PM

Broadcasters line-up colourful programming mix to celebrate Holi?blur=25

With the festival of Holi around, most of the channels have lined up something exclusive ranging from action movies, animations and special shows, while few have taken a different route to raise awareness about saving water

exchange4media Staff Mar 23, 2016 8:41 AM

10+2 ad cap on more channels delayed on TDSAT hearing observation?blur=25

The TDSAT verbal order comes in response to a petition filed by a leading music broadcaster. Following this, TRAI will not take any action against Mastiii, 9XM, MTunes & B4U channels

Priyanka Mehra and Abhinav Trivedi Sep 27, 2013 7:53 AM

Sri Adhikari Brothers launches comedy channel on YouTube?blur=25

Sri Adhikari Brothers is launching its humour channel, Masti Khor, along with YouTube Comedy Week. The group plans to launch three more YouTube channels in different genres

exchange4media Staff Sep 6, 2013 7:43 AM

News Flash: Sri Adhikari Brothers launches comedy channel on YouTube?blur=25

Sri Adhikari Brothers is launching its humour channel, Masti Khor, along with YouTube Comedy Week on Sept 5. The group plans to launch three more YouTube channels in different genres

exchange4media Staff Sep 5, 2013 2:55 PM

After being on lead positions, Mastiii & Dabangg target consolidation?blur=25

Sri Adhikari Brothers has taken music channel Mastiii and regional entertainment channel Dabangg to leadership positions in their respective genres.

exchange4media Staff Nov 7, 2011 7:47 AM

Markand Adhikari announces his return to Hindi GECs with 3 new channels?blur=25

Markand Adhikari, the man behind four successful channels, has announced his return to the Hindi GEC fold with the launch of three new channels by January 20, 2011.

Fatema Rajkotwala Jan 17, 2011 8:55 AM

MSM likely to launch a music channel by mid-December?blur=25

MSM is set to expand its channel bouquet with the addition of a new 24-hour music channel. The proposed channel is likely be launched by mid-December. Meanwhile, planners have mixed reviews on the launch of a new music channel and how it will affect the Hindi music genre.

Khushboo Tanna Oct 15, 2010 8:16 AM

Comedy genre: Under-tapped or well-exploited in India??blur=25

Bringing in the laughs, it seems, is paying rich dividends to channels like SAB TV and Mastiii. SAB has been outdoing channels like Imagine and STAR One. On the other hand, Mastiii’s mix of music served up with some comedy is also working. The question, however, is has there been enough experimentation in the comedy genre or is there still untapped potential here?

Shikha Oct 14, 2010 12:25 PM

Mastiii stays on top for 6 weeks in a row; starts airing ads?blur=25

Keeping up with its initial promise, Mastiii, the music and entertainment channel from Sri Adhikari Brothers, has managed to top this genre for six consecutive weeks on the back of its mix of Hindi music and comedy. Though initially ad-free, the channel has now signed up a host of advertisers.

Khushboo Tanna Sep 27, 2010 8:12 AM