marketing-leadership-insights

From consumer shifts to brand growth, Pitch CMO Summit today to decode what’s next

Pitch CMO Summit 2026: Insights on Brand Growth and Consumer Trends?blur=25

The conference will be followed by the sixth edition of Indian Marketing Awards – South

e4m Desk Sep 3, 2026 8:04 AM

Digital Waste: The next big marketing challenge & how brands are safeguarding investments

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares every form of advertising has carried an element of waste

Ganapathy Viswanathan Jul 22, 2026 7:58 AM

Agencies are going AI-native. Are brands buying in?

Are Brands Embracing AI-Native Agencies in Advertising??blur=25

While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact

Shantanu David May 29, 2026 8:44 AM