marketing-in-india

The Experience Economy: Why Treatonomics is rewriting the rules of marketing

M. Gautham Machaiah?blur=25

Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah

M. Gautham Machaiah 2 hours ago

Gaurav Rajput joins DBS Bank as MD & Head of Group Marketing and Communications for India

Gaurav Rajput appointed MD at DBS Bank India?blur=25

Gaurav Rajput has over two decades of leadership experience across banking, financial services and media

e4m Staff Mar 4, 2026 8:31 AM

Halloween: Indian brands try every trick (and treat) from the marketing playbook

Halloween marketing in India?blur=25

Experts weigh in on the spook-tacular marketing opportunity that is Halloween, which has been steadily bewitching Indian consumers

Tanzila Shaikh & Nilanjana Basu Oct 31, 2023 9:10 AM